Cognitive Development and Media Lab
The Cognitive Development and Media Lab is directed by Dr. Heather Kirkorian at the University of Wisconsin-Madison. We study how children play and learn in the digital age. For example:
Can babies actually learn from Baby Einstein?
What types of educational media are most effective for preschoolers?
What is the impact of background television on play and parent-child interactions?
How do family stress and wellbeing relate to children's media use?
Learn about the types of research we do, our recent findings, and our future research directions.
Learn how to get involved as a parent/participant, graduate student, or undergraduate assistant.
Recent Press
Proposed legislation would limit social media for minors, Wisconsin Public Radio, April 18, 2023
Why 'Bluey' is the New Gen-Z Sensation, In Between Drafts, February 11, 2023
'Sesame Street' adds first Asian American character Ji-Young, Wisconsin Public Radio, November 30, 2021