I am an associate professor of Economics at Sogang University in South Korea. My area of research includes Industrial Organization and Quantitative Marketing.
Work in progress
"Competition for market share, oversupply, and price rigidity under sequential supply decisions" with Yoon-Jin Lee and Young-Ro Yoon.
"Branding through responsibility: the advertising impact of CSR activities in the Korean instant noodles market" with Youngjin Hong and Kyoo il Kim. [link]
"Collusion suspicion and de facto price regulation in the Korean instant noodles market" with Kyoo il Kim. [link]
"An instrumental variables approach to testing firm conduct under a Bertrand-Nash framework" with Youngjin Hong and Kyoo il Kim. [link]
Publications
"Corporate social responsibility and consumer choice: Lessons from the milk boycott" with Kyoo il Kim, Management Science, 71, 2025.
"Consumers' preference for downsizing over package price increases", Journal of Economics & Management Strategy, 33, 2024.
"Asymmetry and non-linearity in exchange rate pass-through: Evidence from scanner data" with Hyejoon Im and Jinhyuk Lee, Journal of International Money and Finance, 149, 2024.
"Country image and consumer choice: The case of the beer market during the COVID-19 pandemic", Journal of Industrial Economics, 71, 2023.
"No beer no friends: Quantifying the effect of the beer boycott" with Kyoo il Kim, Journal of Industrial Economics, 70, 2022.
"The impact of social distancing on box-office revenue: Evidence from the COVID-19 pandemic", Quantitative Marketing and Economics, 19, 2021.
"Organizational form and performance: The cinema chain case", Applied Economics, 53, 2021.
"Who commits fraud? Evidence from Korean gas stations" with Christian Ahlin and Kyoo il Kim, International Journal of Industrial Organization, 76, 2021.
"Does vertical integration enhance non-price efficiency? Evidence from the movie theater industry" with Vladyslav Nora, Review of Economic Design, 24, 2020.
"Floating population and demand for movie theaters in metropolitan cities" with Yoon-Jin Lee and Young-Ro Yoon, Hitotsubashi Journal of Economics, 61, 2020.
"Movie variety and the city", B.E. Journal of Economic Analysis and Policy, 20, 2020.
"Wage inequality and establishment heterogeneity" with Jozef Konings, Japan & The World Economy, 50, 2019.
"Do MSRPs decrease prices?" with Babur I. De los Santos and Dmitry Lubensky, International Journal of Industrial Organization, 59, 2018.
Others (including Korean Journals)
"Voting in a pandemic: Lessons from the 2020 South Korean legislative election" with Kyoo il Kim, International Economic Journal, 36, 2022.
"Effects of chain affiliation in the movie theater industry", International Economic Journal, 36, 2022.
"Buyer power and information sharing" with Vladyslav Nora, Seoul Journal of Economics, 35, 2022.
"Heterogeneous cost pass-through in the retail fuel market", 에너지경제연구, 21, 2022.
"Cinema entry and movie availability in regional movie markets", 재정정책논집, 24, 2022.
"The Effect of Organizational Form on Entry Response: Evidence from the Movie Theater Industry" with Mushegh Harutyunyan and Raphael Thomadsen.