Research & Design

This is a very important chapter. On this page we want you to elaborate extensively on your research and design process.

For this course we will use "Design Thinking" as design process and in each step of the design process we will apply the appropriate research process. The main objective of this activity is to find critical assumptions and exchange them for facts.

Example of the design and research process:
Design process
step 1
Design process
step 2
Design process
step 3
Research
Strategy and
Methodology
for this phase

PDCA
Reflection
adjust strategy
Research
Strategy and
Methodology
for this phase

PDCA
Reflection
adjust strategy
Research
Strategy and
Methodology
for this phase

PDCA
Reflection
adjust strategy


Design Process:


Delimit:
  • define customer segments, regionality and nature of business and indicate level of ambition 
Empathize:
  • observe and investigate at random (the Crazy Ant phase) 
  • apply critical thinking to gain understanding of the problem
  • observe to understand the operational environment 
Define:
  • solve the right problem by defining it 
  • define the circumstances under which the problem is worth solving
Ideate:
  • imagine or conceive many solutions to solve the problem 
Prototype:
  • choose the best solution and refine by prototyping 
Test:
  • formulate critical path to success
  • formulate critical assumptions
  • test prototype to check assumptions 
  • repeat step 2 and 3 when necessary 
Execute:
  • When you have a "winner" EXECUTE!

Reasearch cycle


PLAN:
Orientation: formulate required outcome of this design phase
brainstorm
Strategy: formulate research strategy
choose methodology
substantiate choices
plan activities
DO:
Data gathering
do desk research
conduct interviews
Formulate hypothesis
analyse data
apply critical thinking
CHECK:
Test hypothesis
desk research
surveys
interviews
ACT:
Adjust hypothesis when necessary and test again
assess information
apply critical thinking
determine actual outcome of the research process
REFLECT:
Review the research process
review
reflect
act to adjust the general research strategy

Upload papers to your portfolio folder and link them to your page. You can create sub-pages to this page if necessary.