Sold on Language: How Advertisers Talk to You and What This Says About You
(John Wiley & Sons, 2011)

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     "In this wise and witty book, Julie Sedivy and Greg Carlson use modern research in psychology, linguistics, and psycholinguistics to show us how little of what we choose is the result of reasoned and conscious deliberation. We like to think of ourselves as being in charge of our lives: we're not. Sold on Language may not be for everyone. But if you shop, it's for you. And if you vote, it's for you. Reading this book may be the best defense you have against being manipulated by others."

Professor Barry Schwartz, Department of Psychology, Swarthmore College and author of The Paradox of Choice and Practical Wisdom

     "Via engaging prose and scientific evidence, Sedivy and Carlson have made a noteworthy contribution by providing fresh and deep insights into something we thought we'd already understood." 

—Dr Robert B. Cialdini, Author of Influence: The Psychology of Persuasion.

     "Language comes to us brilliantly easily. How else could children be learning new words at the incredible rate of 10 a day? But that ease of learning carries with it the risk that we will be oblivious to the power of words—whether written or spoken by others—to control our behavior. To all who might want to protect themselves against that, I say: read this book."

Jay Ingram, Science writer and broadcaster, and author of Talk, Talk, Talk