Conference Schedule

Journalism Innovations III
and the SPJ Western Regional Conference

April 30-May 2, 2010
University of San Francisco, Fromm Hall

Day 1: Friday, April 30 

  • SPJ Chapter Leaders meeting UC 222 Private Event
    • SPJ chapter leaders from throughout the West participate in a Region 11 meeting, with regional director Jodi Cleesattle and SPJ National President Kevin Smith.
1:00 - 2:00pm 

  • Check-in, Mingle PARINA STUDENT LOUNGE

2:00 -2:15pm 
  • Opening Remarks 
    • DOROTHY KIDD (University of San Francisco) 
    • KEVIN SMITH (President, Society of Professional Journalists) 
    • LIZ ENOCHS (President Society of Professional Journalists Northern, California) 
2:15- 3:30pm 
  • The DL on Bay Area Collegiate Journalism UC 419 
    • A conversation with members of the collegiate media circuit around the San Francisco Bay Area from the University of San Francisco, San Francisco State University, San Jose State University, and Santa Clara University.  How does a campus paper that serves 30,000 students compare to a school with a student body of less than 9,000?  What kind of relationships do they have with the schools that they serve?  What are their projected outlooks for the future? 
  • Innovations from Outside the News World   UC 222
    • Those within the world of journalism aren't the only ones creating innovations that could impact how the news of the future is reported and delivered. Come hear how tech companies, like Yahoo and Google, are re-imagining information sharing in the digital age with new strategies for identifying compelling stories, for geography-based aggregation, and for reporting out on ongoing stories. Learn how these new tools and techniques could revolutionize how journalists do their jobs in the years to come.  
      • ANNA ROBERTSON (Yahoo News) 
      • CHRIS GAITHER (Google)
      • ROBIN SLOAN (Twitter)
      • JOSEPH PAYNE (
      • E.B.BOYD (Freelance Journalist)
  • New Ideas New Models  UC  421 
    • What are some of the most innovative ideas and projects coming out of the various branches of media? This session will feature short presentations from several organizations that are changing the way we create and distribute information. Topics will include user generated content, mapping tools, and multimedia projects. 
      • Center for Unauthorized Repairs
      • Map Light
3:45 - 5:00pm 
  • Student Journalists and the Law UC 222
    • What information really is off limits to student journalists? In the Bay Area alone, two recent cases – of the anonymous student photographer at SF State University, and of Josh Wolf at UC Berkeley – have generated much debate about the rights of a student journalist. Two prominent attorneys specializing in First Amendment issues will discuss the differences in journalistic protections for professionals and students and where the lines are drawn. 
      • DAVID GREENE (First Amendment Project)
      • GARY BOSTWICK (Trial Lawyer)
      • RICARDO SANDOVAL (Center for Public Integrity)
    • J life after J School UC 419
    • As we define and discuss a new media landscape newly trained journalists are emerging from Journalism programs across the country.  What are recent graduates doing with their degrees? Are they mvign itno traditional outlets or creating their own enterprises?  Young journalists and recent graduates discuss what students should expect once they have their diploma in hand.  
      • TERESA MOORE (University of San Francisco)
      • JAMILAH KING (Colorlines Magazine)
      • RORY BROWN (
  • The New Student Journalism UC 102 Green & Gold Room 
    • Hear about innovative local news gathering collaboratives featuring student journalists in California.  Meet the academics, professionals and students involved with projects from San Francisco State University, Cal-State Fullerton and UC Berkeley's Graduate School of Journalism
      • CSU Fullerton
      • UC Berkeley 
      • CRISTINA L. AZOCAR (Center for the Integration and Improvement of Journalism/San Francisco State)
  • Committing Acts of Journalism and Public Health UC 421 
    • Traditional boundaries are blurring and unique collaboration emerging between cutting edge journalists and public health practitioners. These projects have yielded new insights, ground-breaking stories and new ways of connecting with the public. Featured projects include “Shortened Lives: Where You Live Matters” an award-winning Bay Area News Group series; “Making a Good Doctor,” a Memphis Commercial Appeal series which informs a community with low Internet use about an online database that ranks the quality of care of every Memphis doctor; and the “Oakland Voices” Project, a collaboration between the Maynard Institute and the Oakland Tribune – funded by The California Endowment, a health foundation -- to nurture community journalism in Oakland’s poorer communities.  
      • MICHELLE LEVANDER (California Endowment Health Journalism Fellowships)
      • MANOJ JAIN, M.D., (QSource, Rollins School of Public Health)
      • DORI MAYNARD (Robert C. Maynard Institute for Journalism Education)
      • SANDRA WITT (Alameda Health Department)
      • MIKE OLIVER (Bay Area News Group)
  • Dinner on your own 
  • Film Preview: 'A FRAGILE TRUST: Jayson Blair and the New York Times' CO 106 and CO 107
    • A FRAGILE TRUST tells the dramatic story of Jayson Blair and Macarena Hernandez, two reporters who became entangled in a scandal that brought the New York Times to what publisher Arthur Sulzberger called "the low-point in the 152 year history of the paper."  From the buzz of New York City to the solitude of the Texas desert, this cinematically evocative film addresses questions of ambition, race, and responsibility in the media, while bringing focus back to the heart of the matter, the sacred and fragile trust upon which all American journalism is built.  Plus  a panel on journalism ethics with filmmaker 
      • SAMANTHA GRANT (Director)
      • SAM WARD (Co Producer) 
      • PETER SUSSMAN (SPJ Ethics Committee member)

Day 2:
, May 1

8:30 - 9:00am
  • Check-in, Coffee, Mingle COMMONS COURT FROMM BUILDING 
9:00 - 9:30am 
  • Opening Remarks XAVIER HALL 
    • USF, SPJ, Indy Arts 
    • KEVIN SMITH (President, Society of Professional Journalists)
9:30 - 10:40am 
  • Plenary: "Fasten Your Seatbelts! New Journalism Takes Off" XAVIER HALL
    • Which new media models ARE working? In this opening session moderated by KQED-FM'S Scott Shafer and taped for future broadcast, panelists discuss some of the most promising new strategies behind the headlines, and the media policy issues that should be on every journalist’s radar. Hear how pioneering online news magazine went from a debt-ridden outlet to one with healthy revenue – without turning to celebrity gossip or fashion. Concerned about the ability of journalism to maintain its civic function in the post-print era? Learn emerging and projected trends in the new media landscape based on findings from an innovative study commissioned by The Media Consortium. Panelists will also discuss coverage problems in the new media ecology related to race, diversity, and media policy – and what addressing these issues will mean for the future of the profession.  
      • JOAN WALSH (
      • TRACY VAN SLYKE (Director The Media Consortium, author "Beyond the Echo Chamber")
      • IVAN ROMAN (Executive Director, National Association of Hispanic Journalists)
      • DAVEY D (Hard Knock Radio, Southern Shift)
10:40 - 11:50am 
  • From the Newsroom to the Classroom UC 419 
    • Looking toward the next step in your journalism career?  Tempted by what appears to be an easy life on campus?  Before you leap, there are some realities you should consider.  This session offers what professional journalists need to know about student journalists.  It gives lessons, gleaned from classroom experiences of veteran journalists-turned-educators, for professional journalists and people who want to transition into the world of teaching.  
      • FRANK D. LOMONTE (Executive Director, Student Press Law Center) 
      • ELISABETH RUBINFIEN (Journalism teacher, Stanford; former Metro editor, San Jose Mercury News)
      • RICK RODRIGUEZ (Arizona State University)
  • Journalism 3.0: New Tech Tools You Need to Know BROAD ROOM FROMM 
  • Top multimedia journalists and trainers talk about new technology that’s coming down the pike, such as the iPad, and how it will change journalists’ jobs and the way their publications operate. Also, we’ll discuss what’s on the horizon in terms of multimedia and social media, what journalists need to know about free and low-cost web-based tools that can help their multimedia efforts shine, and how they should be retooling so they can be ahead of the curve.  
    • LIZ ENOCHS (SPJ, San Francisco Daily Journal)
    • LANITA PACE-HINTON (Knight Digital Media Center)
    • AMY GAHRAN (Oakland Local)
  • Media Policy: The Urgent Role for Journalists in Defining the Rules, Defining Our Future MARASCHI ROOM FROMM
    • How are the shifting roles of journalists being redefined by new and old laws? How are media policies impacting local communities and their access to news and information? This session will examine the impact of policy on the future of journalism, and the role journalists can play in the legal debates shaping their careers and daily work.  
      • MALKIA CYRIL (Center for Media Justice)
      • JOSH STEARNS (Free Press)
      • DOROTHY KIDD (University of San Francisco)
      • ERIC K. ARNOLD (Freelance Journalist)
  • Doing Hyper-Local: Lessons from the Bay Area XAVIER HALL FROMM
    • The Bay Area was recently listed as a hot bed for "hyperlocal," location based news sites. What are the challenges and opportunities of running a hyperlocal site. How does the business model differ and what skills and best practices can we learn from these enterprises?  
      • Oakland Local
      • The Oakbook
      • Mission Local
      • Sacramento Bee
  • Looking Past Stereotypes: Islam and the Media MAIER HALL FROMM 
    • The recent incident at Ft. Hood in Texas illustrates how quickly news can arise that calls on reporters and editors to have an accurate, contextual understanding of Islam.  Professor Maggy Zanger leads an educational project to help foster journalists' knowledge of Islam and the Islamic world so the media can better communicate with the public. This session offers a basic understanding of Islam and the accurate context for covering stories about Muslim immigrants or global events that impact local communities.  
      • MAGGY ZANGER (Journalism Professor, University of Arizona)
      • SHAHIRA FAHMY (University of Arizona)
      • SCOTT LUCAS (University of Arizona)
11:50 - 1:00pm 
  • Covering Local Communities as Media Landscape Evolves XAVIER HALL FROMM
    • As we craft a new media ecosystem, how do we make sure that we include the full range of voices and concerns from the myriad and diverse communities within our respective geographical regions? What have been the problems with coverage of these communities? What are and have been the best practices of community coverage? What new media outlets, or efforts by existing outlets, are emerging now to fill the vacuum of intelligent, nuanced reporting on communities? Panelists will discuss the answers to these questions in the context of the Bay Area as a laboratory for creating models of community coverage that can be deployed in other parts of the country. 
      • LINDA JUE (G.W Williams Center for Independent Journalism)
      • STEVE FAIRNARU (Bay Citizen)
      • KEVIN WESTON (New America Media)
      • SUSAN MERNIT (Oakland Local)
      • TOM MURPHY (Newswire21)
  • New Media. New Ethics? MARASCHI HALL FROMM  
    • An examination of the challenges to traditional journalism ethics in the new media. With new news platforms come new, sometimes untrained practitioners and unfamiliar, experimental models: story selection by algorithm, news reporting by bloggers and “citizen journalists,” crowdsourcing, opaque hybrids of news and opinion, and sponsorship or financing by foundations, corporations, hedge and venture-capital funds and (in one notable local case) a multinational bank. In this rapidly evolving landscape, how do we preserve the professional values -- such as prohibitions on conflict of interest and church-state distinctions between funders and journalists -- on which public trust depends?  
      • PETER SUSSMAN (Society of Professional Journalists)
      • LILA LAHOOD (SF Public Press)
      • V SMOOTHE (
  • Arts Journalism 2.0 BROAD ROOM FROMM
    • From concert reviews artist interviews, Arts journalism and criticism have always been a popular field. What is the landscape today for arts journalists? Does anyone even reviews anymore? How has arts coverage been effected by the changes in the media?
      • ERIC K ARNOLD (Freelance Journalist)
      • JOHNNY RAY HUSTON (San Francisco Bay Guardian)
      • RACHEL SWAN (East Bay Express)
      • NISHAT KURWA (Youth Radio)
      • D SCOT MILLER (Freelance Journalist)
  • Tax and legal issues for freelance 
    UC 419 
    • CPA and financial adviser Bob Jersin will lead a workshop on the tax pitfalls of going into business for yourself, whether you're a freelancer, an independent contractor or small business owner. Jersin specializes in start-ups and is a small business consultant. Co-presenter and artist Don McCartney, a former long-time San Francisco Examiner and San Francisco Chronicle designer, will share his experience in starting his own design company, Diablo Graphic Design. The 60-minute workshop will cover the top 10 tax mistakes of being your own boss, with supplemental materials, Excel presentation and a Q&A discussion after the workshop. 
      • BOB JERSIN (CPA)
      • DON MCCARTNEY (Diablo Graphic Design, SF Chronicle)
  • Career Coaching Sessions with Tom Ballyntine UC 417
1:00 - 2:00pm 

  • Lunch on-campus at the U.C. Bon Appetit Cafe 
2:00 - 3:10pm
  • SPJ Super Session: Five Steps to Saving Journalism  MAIER HALL FROMM 
    • In a lively multimedia forum, experts in journalism, politics, academia and finance will share views with the audience about the five biggest challenges facing the news industry today: quality, sustainability, independence, diversity and constitutional rights. This highly interactive conversation builds on a Town Hall meeting held in San Francisco in March by NorCal SPJ, with videos of participants such as Oakland Mayor Ron Dellums, Pulitzer Prize winner Glenn Frankel, MarketWatch Editor David Callaway and others. Participants from the Town Hall and special guests will discuss the key themes.  
      • TOM MURPHY (Redwood Age, Newswire 21)
      • DINA IBRAHIM (San Francisco State University)
      • JUAN GONZALES (City College of San Francisco/El Tecolote)
      • BARRY PARR (
  • Big to Small Garage: What editors can teach bloggers BROAD ROOM 
    • A recent study revealed that 52% of bloggers now consider themselves journalists.  So what skills and principles do this new citizen media corps need to know to effectively report the news? 
      • AMY GAHRAN (
      • GEORGE KELLY (Bay Area News Group)
  • Recovery for whom? Covering Communities Left Behind XAVIER HALL FROMM 
    • Many journalists are looking for ways to gauge the breadth and depth of the economic recovery, and probe the impact of budget cuts and a jobless market on communities largely underserved by both old and new media.  Panelists from New America Media and others will discuss developing indicators to measure quality of life within communities. They will also highlight the importance of covering key trends that put a human face on the data as well as tapping new Internet tools that broaden the context. 
      • ANNETTE FUENTES (New American Media)
      • VIVIAN PO (New American Media)
      • SEAN SHAVERS (New American Media) 
3:10 - 3:30pm 
  • Networking, Snacks 
3:30 - 4:40pm 
  • Startup Report: Investigative News Network XAVIER HALL FROMM 
    • The Investigative News Network emerged from a discussion in New York in 2009 among 30 nonprofit investigative reporting centers from throughout the country.  Houston is directing INN’s nascent steps toward establishing a cooperative hub for regional investigative centers.  Come hear leaders from the New York talks share ideas about how the hub could work, and how investigative collaborations can flourish at the regional and national levels in journalism’s next era. 
      • BRANT HOUSTON (Investigative News Network)
      • RICARDO SANDOVAL (Center for Public Integrity)
      • ROBERT ROSENTHAL (Center for Investigative Reporting)
      • RICK RODRIGUEZ (Arizona State University) 
  • Small to Big Garage: What communities can teach media
    • As smaller digital media outlets and community focused journalism projects continue to emerge, journalists are having to reconsider the way they interact with their readers and cover communities. Journalists, editors and media professionals will learn new skills for effectively interacting with readers, building an audience and dealing with cultural sensitivities.
  • The Art of Access: Acquiring Public Records When You're Stretched Thin MARASCHI FROMM  
    • Learn nuts-and-bolts tips for getting public records and overcoming agency denials to improve your reporting. Experts on access will talk about how to get in a “documents state of mind,” strategies for effective requests, and getting past denials – all within the constraints of today's ever-challenging deadlines and job descriptions. 
      • DAVID CUILLIER (SPJ FOI Committee Chair)
      • JODI CLEESATTLE (Deputy Attorney General, State of California, SPJ Region 11 director). 
  • Data to Diamonds: How to Mine Data, Build Maps, and Generate Great Story Ideas Along the Way BROAD ROOM FROMM 
    • As more data, statistics and public records become digitally available, how do we begin to tell stories based on this material in a way that is easily understandable and useful to the public? This is a hands-on, skills-building workshop that will teach reporters how to locate digital data, find stories among the numbers, combine databases with storytelling and narrative, and create visual representations of data using free web tools in order to tell powerful stories in a data- and info-rich world.  
      • BERNICE YEUNG (SPJ, freelance reporter)
      • BURT HERMAN (Hacks/Hackers)
      • JIM MORRIS (Center for Public Integrity's Data Mine project)
      • LEN DE GROOT (Knight Digital Media Center), Maplight
  • Dinner on your own 
6:00 - 7:30pm 
  • Film Preview: 'A FRAGILE TRUST: Jayson Blair and the New York Times' COWELL 106 

Day 3: Sunday, May 2 

9:00 - 9:30am
  • Check-in, Coffee, Mingle COMMONS COURT 
  • Opening Remarks XAVIER HALL FROMM 
9:45 - 11:00am 
  • Collaboration in the New Media Landscape UC 421
    • "Collaboration" is a buzzword. But unfortunately it's one that gets talked up a lot but is rarely practiced. Perhaps because there are limited resources. Perhaps because people don't actually believe in it.  This will be a back and forth discussion between attendees and presenters exploring the strengths, weaknesses and possibilities of collaboration. 
      • DAVID COHN (
  • International News in the 21st Century XAVIER HALL 
    • Panelists will take a hard look at some of the very real life-and-death issues facing journalists today. This will include a look at the ongoing murders of journalists in Mexico who are covering drug trafficking and the dangers of covering the wars and the violence in Afghanistan, Pakistan and India. We will also take a look at some of the concerns confronting journalists who cover international news in terms of getting the stories out, with a possible look at the role that social media can play in international news coverage. 
      • KEVIN Z. SMITH (SPJ President)
      • RICARDO SANDOVAL ( International Consortium of Investigative Journalists)
      • TERU KUWAYAMA (John S. Knight Fellow at Stanford University)
      • RONNIE LOVLER (SPJ, Newswire21)
    • This panel will feature some of the Bay Area's top bloggers discussing how they cover issues, build an audience in a crowded field, come up with ideas, and juggle the responsibilities of running their own small publications.  
      • DAVID WEIR (Center for Investigative Reporting)
      • V SMOOTHE (
      • COOL HAND LUKE ( 
  • New Models of Community Journalism: Opportunities or Hindrances?
    • As hyperlocal coverage, citizen journalism, diversity, crowdsourcing and nonprofit fundraising become integral parts of the new media landscape, hard questions are arising around meaningful collaboration, resources, attention and
      competition. This panel is an extension of a series of pre-conference community dialogs on the new frameworks, featuring long-time community and grassroots journalists and advocates.
      • TIM REDMOND (San Francisco Bay Guardian)
      • EVA MARTINEZ (El Tecolote)
      • JR VALREY (Block Report Radio, San Francisco Bayview)
      • TINY aka LISA GRAY-GARCIA (POOR Magazine)
      • TRACY ROSENBERG (Media Alliance)
      • MICHELLE FITZHUGH-CRAIG (ZM Productions, shades Magazine)
11:15 - 12:30pm 
  • News Co-ops, New Networks and New Public Media XAVIER HALL FROMM BUILDING
    • U.S. public media serves a unique role as a source for important news that doesn't make it to the commercial circuit. Yet in the Internet era, "public media" can mean a lot more than PBS and NPR. What is the new face of public media in the decentralized online medium? What changes are in store for organizing, funding and distributing public media? 
      • BRANT HOUSTON (Investigative News Network)
      • DOROTHY KIDD (University of San Francisco/Remaking the News)
      • JOHN KILLACKY (San Francisco Foundation)
      • TOM STITES (The Banyan Project)
      • MICHAEL STOLL (SF Public Press)
      • JOSH WILSON (Independent Arts & Media/
  • Branding and PR for journalists UC 419
    • Today more than ever it is critical for journalists to use new media and other tools to gain a wider audience and influence. Journalists can no longer depend solely on a byline from their traditional media outlet to do this. This session will discuss the use of SEO (search engine optimization), social media and online social networks. We’ll offer a must-have toolbox for journalists including best practices, case studies and tips for increasing your Google juice.  We’ll also discuss challenges presented by restrictive media policies like those of the Washington Post
      • MARY JO MCCONOHAY (Mary Jo McConahay’s Globewatch)
  • Business Journalism 3.0: Reinventing Business Journalism UC 421  
    • A look back at how and why financial journalists, for the most part, missed the global fiscal crisis of late 2008, with an examination of what they could have done differently. Panelists will also look ahead to discuss the challenges and opportunities facing business journalism, including how new ventures are affecting the landscape and changing the practice of business journalism. 
      • CHRIS RAUBER (SF Business Times )
      • CHRIS PUMMER (Marketwatch)
      • KATIE FEHRENBACHER (Earth2tech)
  • On the Cheap: Building the Open-Source Newsroom UC 417
    • With the rise of free and open source softwares starting a media project today doesn't have to cost an arm and a leg. From photo editing applications to project management systems to video interview services, there are several tools available at low costs that are just as effective as their big budget counterparts. Find out some of the best new tools here. 
      • MARK LUCKIE (Center for Investigative Reporting,
1-6:00 pm