Recent publications 

• Zhang, X., Grisolía, J. M., & Ortúzar, J. D. D. (2025). Understanding the role of food Neophobia in the willingness to consume functional rice. Food Quality and Preference, 126, 105392. 

• Zhang, X., Grisolía, J. M., & Lane, T. D. (2023). Zero price effect on hotel demand: Evidence from a discrete choice experiment. Tourism Management, 96, 104692. 

• López, F; Grisolía, J. M.  and Ortúzar, J. de D. (2021) "Is there room for a room-tax in the Canary Islands " International Journal of Tourism Research 2021;1–14. https://doi.org/10.1002/jtr.2438

• Grisolía, J.M & Willis, K.  (2021) Ethical Aspects–Can We Value Life, Health, and Environment in Money Terms?. In  S. Roger Vickerman  (editor), The Encyclopedia of Transportation. Elsevier. 

• Qiang, L.; Grisolía, J.M. and Soopramanien, D. (2019) “The Impact of Service and Government-policy Attributes on Consumer Preferences for Electric Vehicles in China” Transportation Research Part A: Policy and Practice 122. pp 70-84

• Grisolía, J. M., Longo, A., Hutchinson, G., & Kee, F. (2018). Comparing mortality risk reduction, life expectancy gain, and probability of achieving full life span, as alternatives for presenting CVD mortality risk reduction: A discrete choice study of framing risk and health behavior change. Social Sciences & Medicine Volume 211, August 2018, Pages 164-174

• López, F. & Grisolía, J. M. (2017). "Pricing Beach Congestion". Tourism Economics 1354816617740065.pp 1–24

• Grisolía, J.M (2017) Lifestyle and heart diseases in choice experiments. In R. Watson & S. Zibadi (eds), Lifestyle in Heart Health and Disease. Academic Press, New York. 

• Grisolía, J. M., & Willis, K. G. (2016). Consumer choice of theatrical productions: a combined revealed preference–stated preference approach. Empirical Economics, 50(3), 933-957.

• Grisolía, J. M., Longo, A., Hutchinson, G., & Kee, F. (2015). Applying Health Locus of Control and Latent Class Modelling to food and physical activity choices affecting CVD risk. Social Science & Medicine, 132, 1-10.

• Grisolía, J. M., López, F. and Ortúzar, J. de D. (2015) " Increasing the acceptability of a congestion charging scheme." Transport Policy Volume 39, April 2015, Pages 37-47, ISSN 0967-070X, http://dx.doi.org/10.1016/j.tranpol.2015.01.003.

• Grisolía, J. M., López, F. and Ortúzar, J. de D. (2015) "Burying the highway: The social valuation of community severance and amenity." International Journal of Sustainable Transportation 9.4 (2015): 298-309.

• Grisolía, J.M.; Longo, A.; Boeri, M.; Hutchinson, G.; Kee,F. (2013)  "Trading off dietary choices, physical exercise and cardiovascular disease risks"Social Science & Medicine, Volume 93, Issue null, Pages 130-138

• Boeri, M.; Longo, A.; Grisolía, J.M.; Hutchinson, G.; Kee,F. (2013) “The role of regret minimization in lifestyle choices affecting therisk of coronary heart disease”. Journal of Health Economics. Volume 32, Issue 1, January 2013, Pages 253–260

• Willis, K.; Snowball, J.D.; Wymer, C.; Grisolía, J.M. (2012)"A count data travel cost model of theatre demand using aggregate theatre booking data". Journal of Cultural Economics. Volume 36, Number 2 (2012), pages  91-112

• Grisolía, J.M. and Willis, K. (2012) “A latent class model for theatre demand” Journal of Cultural Economics Volume 36, Number 2 (2012), pages 113-139

• Grisolía, J.M.; López, F.  and Ortúzar, J. de D. (2012) “Sea Urchin: from plague to market opportunity” Food Quality and Preference. Volume 25, Issue 1,  Pages 46–56

• Grisolía, J.M. and Willis, K. (2011) “Heterogeneity in Willingness-To-Pay for Theatre Productions: individual specific willingness to pay estimates for theatres, shows and their attributes” Scottish Journal of Political Economy. Vol 58, Nº 3, pp 378-395

• Grisolía, J.M. and Willis, K. (2011) “An evening in the theatre: using choice experiment to model preferences for theatre and theatrical productions” Applied Economics 43, pp. 3987-3998

• Grisolía,J.M.; Willis, K.; Wymer, C. and Law, A. (2010) “Social engagement and regionaltheatre: patterns of theatre attendance”. CulturalTrends Vol. 19, Issue 3, 2010, pages 225-244

• Grisolía, J.M. and Ortúzar J. de D. (2010) “Forecasting vs. observed outturn: Studying choice in faster inter-island connections” Transportation Research Part A: Policy and Practice. Volume 44, Issue 3, March 2010, Pages 159-168