Jose Carlos Gonzalez Hurtado Biography


José Carlos Gonzalez-Hurtado is most definitely an expert at turning things around.  His track record of succeeding in achieving business results and making the right decision has constantly been demonstrated.  He has proved he has outstanding ability to lead acquisitions and merges and he transformed business during the worst ever crisis and economic recession in the Middle East Region.  Under these conditions he innovated and demonstrated a long term vision accompanied by impressive execution skills. 




Education and academic career

Before finalizing his University degrees Jose Carlos Gonzalez Hurtado had management internships in Brazil and the USA.  He has a master in Business Administration and a master in Law, graduating from Madrid’s Catholic University “Universidad Pontificia Comillas”.  In 2001 to 2004 he was a Lecturer of Business and Marketing Management for the MBA programs at the Kellogg Business School at the Hebrew University in Israel.  In 1997 to 1998 he was an Economy and Politics Analyst at Kurier Ekdotiki Ltd in Athens in Greece, where he was responsible as the monthly Economy and Politics Analyst in the national distributed magazine.

Carrefour Group

At end 2009, González-Hurtado joined the Executive Committee at Carrefour and at the beginning of 2010, he was appointed member of the Executive Board of the Carrefour Group.  Today he heads Carrefour’s Transformation Plan “En avant” set up to execute their strategy, to enhance client culture and innovation and to improve operating effectiveness and efficiency.

Proctor & Gamble (P&G)

Following Gonzalez-Hurtado’s 12 year career at Proctor & Gamble (P&G) in Spain, Greece and Switzerland, he landed in Israel in 2001.  He was quick to understand that Israel was another major step in his career ladder and consequently treated the market as a worthwhile investment. 

His desire to climb to the top of the market was executed and from July 2002 to July 2003 he succeeded in increasing sales of P&G Israel by 17% to a turnover of 110 million dollars.  This accomplishment was no extraordinary one as it was achieved during a recession.  Gonzalez-Hurtado was driven by the miniature Israeli market which recorded a global precedent in Procter & Gamble’s history and whereby he made constant efforts to convince P&G to buy an Israeli company.

In 2003 his boldness and audacity earned this vibrant Spanish entrepreneur the title of Executive of the Year by the Israeli National Daily Newspaper Yidiot Aharonot. 

The newspaper claimed that following the difficult year experienced by the Israeli economy, any executive who succeeded in sustaining alive their company, deserved acclamation, and Gonzalez-Hurtado was selected for this role. 

However, he did not claim his own glory and he strongly recognized the work was achieved by his marketing team at that time.  He truly believed they were the best marketing team in Israel especially as he hand picked each one of them, by himself.

World Retail of Congress Speakers

As Chief Commercial Officer of Carrefour, Gonzales-Hurtado will present the inside story on the conception and delivery of the dramatic new development  of Carrefour Planet, in retail formats at one of the high profile gatherings of the retail industry across all sectors in Berlin in September this year - World Retail of Congress Speakers.

Special awards

Because of his success in international business and leadership of a company worth more than $2 billion, Jose Carlos Gonzalez Hurtado was chosen from a pool of 100 individuals as the recipient of the Agenda award. Individuals who are considered for the award are compiled in a list of 100 candidates that have a background in international business, accounting, and have backgrounds that range from former and current corporate executives, publics officials and academicians. In this selection process a committee provides a pool of candidates for multinational businesses in search of board directors that are seasoned with years of international expertise

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