Assistant Professor of Marketing, Naveen Jindal School of Management, The University of Texas at Dallas
Contact: [first name] dot [last name] at utdallas dot edu
Click here for my CV.
Research
(Unless noted otherwise, all the coauthors are listed in alphabetical order with equal contributions)Publications
[6] "Getting the Most Out of A/B Tests Using the Asymptotic Minimax-Regret Criteria" [code] (I am the lead and corresponding author, with Khai X. Chiong), forthcoming, Management Science
[5] "Discrete/Continuous Choice Models and Representative Consumer Theory" (with Jean-Pierre H. Dube, Kyeongbae Kim), forthcoming, Journal of Economic Theory
[4] "Rational Inattention as an Empirical Framework for Discrete Choice and Consumer-Welfare Evaluation", 2023, Journal of Marketing Research
[3] "Simple Tests for Selection: Learning More from Instrumental Variables" (with Dan A. Black, Robert J. LaLonde, Jeffrey A. Smith, Evan J. Taylor), 2022, Labour Economics
[2] "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry" (with Bart J. Bronnenberg, Jean-Pierre H. Dube), 2022, Marketing Science
Winner, MSI Robert D. Buzzell Best Paper Award 2023
[1] "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares" (with Jean-Pierre H. Dube, Ali Hortacsu), 2021, Marketing Science
Works in Progress
"The Asymptotic Minimax-Regret Decision Framework for Multi-arm Experiments"
"Quantity Surcharging" (with Hwikook Choe, Giovanni Compiani, Jean-Pierre H. Dube)
"Entry, Pricing, and Market Power in the OTC Drug Industry" (with Yufeng Huang, Yeowoon Park)
Textbook
"Structural Econometric Modeling in Industrial Organization and Quantitative Marketing" (with Ali Hortacsu), 2023, Princeton University Press