Joonhwi Joo

Assistant Professor of Marketing, Naveen Jindal School of Management, The University of Texas at Dallas

Contact: [first name] dot [last name] at utdallas dot edu

Click here for my CV.

Research

Working Papers

"Getting the Most Out of Online A/B Tests Using the Asymptotic Minimax-Regret Criteria" (with Khai X. Chiong)

"Discrete/Continuous Choice Models and Representative Consumer Theory" (with Jean-Pierre H. Dube and Kyeongbae Kim), 2nd round revise and resubmit, Journal of Economic Theory

Publications

"Rational Inattention as an Empirical Framework for Discrete Choice and Consumer-Welfare Evaluation", 2023, Journal of Marketing Research

"Simple Tests for Selection: Learning More from Instrumental Variables" (with Dan A. Black, Robert J. LaLonde, Jeffrey A. Smith, Evan J. Taylor), 2022, Labour Economics

"Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry" (with Bart J. Bronnenberg, Jean-Pierre H. Dube), 2022, Marketing Science

Winner, MSI Robert D. Buzzell Best Paper Award 2023

"Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares" (with Jean-Pierre H. Dube, Ali Hortacsu), 2021, Marketing Science

Textbook

"Structural Econometric Modeling in Industrial Organization and Quantitative Marketing" (with Ali Hortacsu), 2023, Princeton University Press