Personalizing Sustainability




Communicating effectively is all about connecting with people, making issues as personal as possible.

If you don’t have a feeling about the personal implications of sustainability,
it’s really hard to embrace it…   to get passionate about it.

The idea of using the word “healthy” to describe sustainability stems from looking at systems.
If we look at any system – and I look at the human body as a system – we generally don’t have to be highly educated to know, more or less,  when we’re healthy.

And that’s the point in Personalizing sustainability – sustainability needs to be communicated so people see it as personal and important and get to the point where we define a system as healthy, or sustainable, by virtue of the feedback loops that are integral to the system itself.



From a continuing series of video insights for Eastman Innovation Lab