Communicating effectively is all about connecting with
people, making issues as personal as possible.
If you don’t have a feeling about the personal implications of sustainability,
it’s really hard to embrace it… to get passionate about it.
The idea of using the word “healthy” to describe sustainability stems
from looking at systems.
If we look at any system – and I look at the human
body as a system – we generally don’t have to be highly educated to know, more
or less, when we’re healthy.
And that’s the point in Personalizing
sustainability – sustainability needs to be communicated so people
see it as personal and important and get to the point where we define a system
as healthy, or sustainable, by virtue of the feedback loops that are integral
to the system itself.
From a continuing series of video insights for Eastman Innovation Lab