Joe Ortiz Associates
Joe Ortiz Associates is a full-service communications and public relations company, founded by radio and television personality, Joe Ortiz. He is a veteran journalist with over 45 years experience as a radio and television talk show host, radio news reporter, newspaper columnist and blogger.
The Coachella Valley, California native has the distinction of being the first Mexican American in the US to host an English-language talk show on a commercial radio station, beginning in 1971 on KABC-AM in the city of Los Angeles.
Joe is currently a journalist and freelance writer for numerous media throughout the nation. He manages several blogs as well as writes on a variety of issues including business, community and public leaders, authors, sports and entertainment personalities, theology and many other significant topics.
Joe has conducted radio and television talk shows at KABC-AM, KLOS-FM; KCBS Television; he was the Chief News Reporter for the nationally syndicated (Pacifica Radio) KPFK-FM NEWS; and hosted his Prime Time With Joe Ortiz show, which aired on KPPC-AM in Pasadena and KPZE-AM in Anaheim. He also co-starred with writer-actor-comedian Cris Franco on a 6-9 a.m. drive-time show, Mornings With Joe & Cris, at KPZE-AM. He is a member of both the National Association of Latino Journalists and (one of the original founding members of) the California Chicano News Media Association. He wrote a weekly column at Eastern Group Publications, the largest chain of Hispanic owned bilingual newspapers in the U.S. He is the current publicist for the Chicano Radio Network (CRNLive!), the largest Latino-themed radio conglomerate on the Internet.
In addition to numerous awards and commendations from local, state and national elected officials, he received a Golden Mike Award as a member of the Best News Team while working at KPFK-FM, and the Angel Award for Best Talk Show Host in Los Angeles while at KCBS Television. In the November 1989 issue of Hispanic Business, he was named as one of the 100 Most Influential Hispanics in the country for community service and his broadcasting excellence, along with other Latino luminaries, such as Rita Moreno, Paul Rodriguez and Geraldo Rivera.
He has interviewed many celebrities (too numerous to list) and also developed and implemented major publicity campaigns for many companies, civil rights leaders and other individuals and community-based organizations featuring various media luminaries and sports personalities including Rita Moreno, Milton Berle, Tierra, El Chicano, MALO, Arnold Schwarzenegger, Cheech Marin, Gregory Peck, Jane Fonda, Agustin Lira, Jimmy Smits, Marco Rodriguez, Richard Yniguez, Alan O'Day, Cris Franco, Boy George, Dr. Gerald Fishkin, Ricardo Montalban, Manny Mota, Rosa Parks, Tom Flores, Jim Plunkett, Jerry West, Byron Scott, A.C. Green, Sha Na Na, George Lopez, Pia Zadora, Freddie Fender, US Treasurer Rosario Marin and many, many others. He has provided public relations services to numerous community organizations, including Boy Scouts of America, Chicanos For Creative Medicine (East Los Angeles College), Manny Mota International Youth Foundation, Hollenbeck Youth Center, Make-A-Wish Foundation, the Salesian Boys and Girls Club, and the Tom Flores Invitational Celebrity Golf Tournament. He has provided public relations assistance to many community organizations dedicated to anti-drug abuse and gang violence. He has also written stories about as well as managed the press relations for many elected officials including former State Senators Diane Watson and Art Torres, former Los Angeles Mayor Tom Bradley, and Los Angeles City Councilmen Richard Alatorre, Robert Farrell and John Ferraro. As a publicist for over ten years for the Miller Brewing Company, Johnnie Walker Black Label and The House of Seagram, he coordinated public relations for hundreds of their sponsored events, including major Mariachi festivals, rock concerts and other special events.
[According to event officials, both the Rita Moreno Star on the Walk of Fame and the Boy George events, promoted by Joe Ortiz and his company, broke records for most media turnouts in Hollywood history.]
He is a published author of three books on theology, including Saved? What Do You Mean Saved? (1983) and two other recently published books (2006) that challenges and refutes right-wing evangelical's nationalistic doctrines, that promote and support military action against Third-World countries and dark-skinned peoples. His books also refute the Left Behind and Pre-Tribulation Rapture doctrines. The End Times Passover and Why Christians Will Suffer Great Tribulation (published by Author House). can be accessed at the following URL address: http://sites.google.com/site/theendtimespassover/
Prior to forming Joe Ortiz Associates in 1988, Joe worked at various community and public relations and case management positions including Job Agent and Parole Officer for the State of California; public information specialist for the Greater Los Angeles Community Action Agency; Press Deputy to Los Angeles City Councilman John Ferraro; Director of Employer Relations at South Bay College; and National Director of Corporate Development for MALDEF (Mexican American Legal Defense and Educational Fund).
Educated at several colleges in California, Ortiz studied at Riverside City College, East LA Junior College, San Fernando Valley College, University of California at Riverside and UCLA, and now holds state credentials authorizing him to teach Public Relations, Public Affairs Broadcasting, Human Relations in Business, and Personnel Training and Related Occupations. The Coachella Valley High School grad has taught at various schools at both the Los Angeles and Riverside Unified School Districts, Riverside City College and Ramona High School in Riverside.
He served as the public relations chair for the Tom Flores/Boy Scouts Celebrity Golf Classic and the Los Angeles Raiders/Boy Scouts Invitational Golf Tournament for 12 years, and is the current president of the Official Tom Flores Fan Club. He also served as the public relations chair for Los Angeles Dodger’s Coach, Manny Mota and his International Youth Foundation’s annual awards banquet for 8 years. He provided networking and publicity services to many other charities in the greater Los Angeles community. He has been an advisory member of numerous community and civic organizations including the board of directors for the Boy Scouts of America, the Manny Mota International Foundation, and the Latin Business Association.
Other individuals and organizations Joe Ortiz Associates has provided public relations services to include: Transformational Training Center; the Los Angeles Skills Center Program; South Bay College; Victory Outreach; California State Employment Development Department; International Association of Personnel Women; the Greater Los Angeles Community Action Agency, to name a few.
While Joe always had great ability as a communicator throughout his youth, he never realized that his commitment to helping the poor and homeless would make him a pioneer in the broadcasting and public relations arena. His many years in both fields resulted in the formation of his public relations consultancy. Joe Ortiz Associates soon was recognized not only as an advocate for minorities, but was hired to provide PR for many large mainstream companies, civic and social service groups and various movie and sports celebrities.
Joe comes from a talented family. His niece is Vanessa Marcil, known best for her role as "Brenda Barrett" on ABC's General Hospital, "Sam Marquez" in the NBC hit TV series Las Vegas, and also co-starred with Nicholas Cage in the movie The Rock.
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Robert Flores, sports anchor on ESPN, on September 25, 2013, interviews Tom Flores concerning why he has not been inducted to the NFL Hall of Fame
Tom Flores receives the Roberto Clemente Sports award from the National Council of La Raza in Washington, D.C. on July 28, 2011. Click the link to see the video of Tom accepting the award>> http://www.youtube.com/watch?
(Joe Ortiz, President of the official Tom Flores Fan Club, with team members, Richard Ramirez, Tom Flores and Lori Lara)
Joe Ortiz has served as the president of the Official Tom Flores Fan Club since 2001, working to get the former quarterback and coach of the twice Super Bowl Champion Los Angeles and Oakland Raiders into the NFL Hall of Fame. Tom Flores coached the Raiders to Super Bowl victories in Super Bowl XV and XVII. A former NFL quarterback (the first Mexican American to play that position in professional football), Flores served as both coach and general manager of the Seattle Seahawks before joining the Raiders Radio broadcast booth in 1995. He has served in that capacity for 14 years.
Oakland Raiders, 1981 Super Bowl Champions
The original Fan Club Team including Michael Mendoza and Liz Campos with Tom Flores and Joe Ortiz