Short Bio

Jian Xu is currently a Principal Data Scientist at TouchPal Inc., Mountain View, CA and on the Editorial Advisory Board of Information Systems (Elsvier). Before joining TouchPal, he served as a Senior Data Scientist at Yahoo from 2013 to 2015. He also served as a Senior Research Engineer at Yahoo Labs from 2009 to 2013 and an Associate Researcher at SAP Labs from 2008 to 2009. He received his master's and bachelor's degrees in Computer Science from School of Computer Science, Fudan University, Shanghai, China in 2008 and 2005 respectively. His research interests center around Data Mining, Machine Learning, Computational Advertising, and Privacy Preservation. His recent research includes developing high performance advertising systems, recommendation systems, user profiling and behavior modeling. He has published or filed more than 10 US patents and published research papers in top academic conferences and journals with more than 500 citations. 

Representative Publications
  • Lift-Based Bidding in Ad Selection. [PDF][SLIDES]
  • Smart Pacing for Effective Online Ad Campaign Optimization. [PDF][SLIDES][VIDEO]
  • Utility-Based Anonymization Using Local Recoding. [PDF]
  • 基于可用性的数据匿名化研究. [PDF]
We are hiring NLP and Data Analytics talents. If you are interested in working at TouchPal. Please feel free to contact me.