Jian Ni (CV

Associate Professor

Carey Business School, Johns Hopkins University

Joint appointment, Department of Economics
I co-organize the Johns Hopkins Conference on Healthcare Markets.


Ph.D. in Business (Minor: Statistics/Machine Learning), Tepper School of Business, Carnegie Mellon University, 2010M.A. in Economics, Vanderbilt UniversityM.S. in Polymer Science and Engineering, Nanjing University, ChinaB.S. in Science (Special Intensive Class), Lanzhou University, China

Contact Information

100 International Dr, Room 1320Baltimore, MD 21202Tel: (410) 234-9430Email: jni@jhu.edu 


Prof. Jian Ni received his Ph.D. in Business with minor in Machine Learning from Carnegie Mellon University. He holds joint appointment at Carey Business School and Department of Economics of Johns Hopkins University. He specializes in empirical and theoretical analysis of healthcare, financial service, education, environmental and energy, technology and emerging markets. His recent research interests include data analytics, people analytics, social media, mobile platforms, pricing, (non-)monetary incentive design, and empirical industrial organization. He was named a 2017 MSI Young Scholar and 2021 MSI Scholar, and was a recipient of 2020 Johns Hopkins Catalyst Award. 

Honors and Awards 

2022    Best (Student) Paper Award, Conference on Health IT and Analytics (CHITA) 2021    Marketing Science Institute (MSI) Scholar2021    Semi-Finalist for Johns Hopkins President's Frontier Award2020    Johns Hopkins Catalyst Award2020    Finalist for Best Paper Award, Conference on Health IT and Analytics (CHITA) 2020    Rustgi Family Fund in Entrepreneurship2019    Black & Decker Research Fund2019    Dean’s Award for Faculty Excellence2019    Best Paper Award at CMIC Conference2018    Dean’s Award for Faculty Excellence2018    Teaching Innovation Award2017    Marketing Science Institute (MSI) Young Scholar2017    Dean’s Award for Faculty Excellence2017    Rustgi Family Fund in Entrepreneurship2016    Dean’s Award for Faculty Excellence2015    Environment, Energy, Sustainability, and Health Institute Seed Grant 2015    Center for Global Health Faculty Research Grant 2014    Andrew and Julia Klein Family Research Award 2008    AMA-Sheth Doctoral Consortium Fellow2006    V. Seenu Srinivasan Scholarship, Carnegie Mellon University2005    William Larimer Mellon Fellowship, Carnegie Mellon University 


09/2020-Present     Hopkins Business of Health Initiative 10/2017-Present     Institute for Data-Intensive Engineering and Science10/2016-Present     Hopkins Population Center10/2010-Present     Environment, Energy, Sustainability, and Health Institute

Professional Activities 

2022- Editorial Board, Marketing Science 2021-2022 Guest Co-Editor, JACR special issue on healthcare and medical decision making    2021-2022 Board of Directors, Chinese Economists Society Spring 2021 Visiting Scholar, Stanford Graduate School of Business01/2020 Visiting Professor, University of Sydney, Australia                    07/2017 Visiting Scholar, Hong Kong Polytechnic University 06/2017 Visiting Scholar, Shanghai Advanced Institute of Finance 06/2015 Conference Co-Chair, 37th ISMS Marketing Science Conference, Baltimore, MD     

Service Activities 

2017-2021 MBA/MS Marketing Curriculum Committee Chair (STEM Initiative, 2020)         2017-2020 Business in Government Initiative Committee                    2014-2018 Academic Ethics Committee 2013-2020 Marketing Recruiting Committee 2013-2015 International Students Residency Committee              

Teaching Experience 

2022 Data and Society (MBA)2020-Present   Pricing Analytics (MBA/MS)  2016-Present Health Marketing (MBA/MS)2013-2014 Topics on Healthcare and Digital Health (Summer Intensive Program)    2015-2019 Pricing Strategy, (MBA/MS, Executive)    2010-2014 Pricing with Application in Healthcare and Financial Service, (MBA/MS)    2011-2012 Marketing Management         

Selected Papers

"Quantity vs Diversity in Online Content Production: Evidence from a Knowledge Sharing Platform," with M. Guo, Q. Shen, Y. Xu, 2023."Convenience vs. Confidentiality: Rethinking the Role of Online Purchases at the Era of Rising Privacy Concerns," with H. Zhuang, R. Xiao, Y. Jiang, 2022."Leveraging the E-commerce Footprint for the Analytics of Healthcare Utilization," with M. Hermosilla, H. Wang, J. Zhang, 2022."Better School versus Right School? Heterogeneous Preferences in School Matching with Price Information," with N. Aramayo, M. Goic, 2021."Fostering Entrepreneurship through Crowdfunding: What Drives Local Biases?," with Y. Xin, F. Yang, 2022."Educational Inequality and Reservation Policy in Developing Markets," W. Bao, S. Singh, 2021."Agenda Manipulation and Decision-making under Media Bias," with Y. An, W. Bao, 2021."Time Inconsistency in Medication Non-adherence: A Dynamic Model," with Y. An, Y. Hu, 2020."Cross-selling or Over-selling? A Model of Intrinsic and Extrinsic Incentives," with Q. Shen, T. Zhu, 2022."Do Actions Speak Louder than Words? An Empirical Analysis of a Mobile Check-in App," with X. Yu, T. Wang, 2022."Entrepreneurial Learning and Disincentives in Crowdfunding Markets," with Y. Xu, Management Science, 68(9), 2022."Emerging Marketing Research on Healthcare and Medical Decision Making:  Towards a Consumer-Centric and Pluralistic Methodological Perspective" with M. Zhu, D. Chakravarti, Journal of Association of Consumer Research, 7(2), 2022."What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation," with K. Chan, J. Zhu, S. Li, Production and Operations Management, 30(1), 2021."Smart Healthcare: Solution to the Iron-Triangle Dilemmas in Healthcare," with B. Sun, F. Zeng, Harvard Business Review (哈佛商业评论), February 2019."Informal Lending in Emerging Markets," with W. Bao, S. Singh, Marketing Science, 37(1), 2018."A Dynamic Model of Health Insurance Choices and Health Care Consumption Decisions," with N. Mehta, B. Sun, K. Srinivasan, Marketing Science, 36(3), 2017."Could Good Intentions backfire? An Empirical Analysis of Bank Deposit Insurance," with W. Bao, Marketing Science, 36(2), 2017."Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel," with K. Srinivasan, Marketing Science, 34(5), 2015."Hydrocarbon Release during Fuel Storage and Transfer at Gas Stations: Environmental and Health Effects," with M. Hilpert, B. Mora, A. Rule, K. Nachman, Current Environmental Health, 2(4), 2015."Signaling through pricing by service providers with social preferences," with B. Jiang, K. Srinivasan, Marketing Science, 33(5), 2014."Effects of Changes in Health Insurance Reimbursement Level on Outpatient service Utilization of Rural Diabetics: Evidence from Jiangsu Province, China," with L. Zhang, Z. Wang, D. Qian, BMC Health Services Research, 14(185), 2014."The ISMS Durable Goods Data Sets," with S. Neslin, B. Sun, Marketing Science, 31(6), 2012.