Michelob, 1953
* A-B's total beer production in
1951 was 5.48 million barrels.

Radically-shaped Michelob bottles used the first years of available.
Industry legend has it that the bottle gave the brewer constant trouble on bottling line, resulting in a revised design for stability by 1967

"Another project: a new pasteurization process so that Michelob can be bottled."

----TIME magazine,
Cover story on Gussie Busch and AB
July, 1955

A  very special beer...*
*undated, 1970's era promotional MICHELOB handout