HORLACHER'S Nine Month Old 


 



(More on brewmaster Lieberman below)


(ABOVE) By 1964, Horlacher Perfection Premium Beer was being sold at the same price as other Horlacher beers, as shown in these prices from the official New Jersey State Retail Minimum Price List.  9 month lagering period had probably been dropped.

(ABOVE) A traditional Bock Beer Goat dances with Horlacher's Penquin in this WWII era ad.

(BELOW)  A 1976 pamphlet, "The Horlacher Story" announces the return of Perfection Beer -  seen in the long neck bottle version, second from the right,  in the photo of then Horlacher president, W. J. Ramey.  Ramey was a former Anheuser-Busch employee who served as Horlacher president for only a brief period (Dec. 1975 - Aug. 1976).

Click for full view of

"The Horlacher Story" pamphlet.


The Horlacher Brewing Company would close in July, 1978, about a month after new president (Spring, 1977) Albert C. Nassif left the company.


 

1939 - Horlacher's Perfection Beer in Owens-Illinois' non-returnable "Packie" bottles.