1964 Beer Prices - Adjusted for Inflation


 

 I read complaints about the "high cost" of beer all the time on the various beer groups. I read one "expert" say that beer goes up 50¢ to $1 a case every 6 months. (I tried doing that math for the 30+ years I've been buying beer and it didn't really work...)  Hey, as a 50+ year old guy, I hear MYSELF complain about the high cost of *everything* these days ($12 pizza! $11 sub sandwich! $4 gas!).

So, a year or so ago, using one of those "probably-only-barely" scientific inflation converters (here's the US Government BLS's)  I entered the 1964 Official NJ State prices of six packs for the following beers [original '64 price in brackets] and came out with these prices of what the beer would cost in 2007 if prices had kept up with inflation.

 

$7-9 six-packs doesn't sound too bad for craft beer:


LOCAL/REGIONAL

Horlacher (PA cheapie) - [79¢] - $5.30

Reading, Stegmaier, Yuengling (PA locals) – [95¢]- $6.37

Schmidt's of Phila., Ortlieb, Iron City (PA regionals) [99¢] $6.64

Foxhead 400 (mid-West regional) [$1.05] - $7.04

Ballantine Beer (large NJ regional) - [$1.10] -  $7.38 

Schaefer, Rheingold (large NY-NJ regionals) – [$1.15] - $7.71

 

NATIONAL

Pabst (locally-brewed national- "popular priced") – [$1.10] - $7.38

Budweiser, Schlitz (locally-brewed national) – [$1.25] - $8.38

Miller (distant national) – [$1.29] - $8.65

Ballantine XXX Ale (regional premium) - [$1.30] - $8.32

 

US SPECIALTY

Prior Double Dark (regional superpremium) – [$1.35] - $9.05

Country Club Malt Liquor - [$1.39] - $9.30

Ballantine IPA (regional specialty) – [$1.42] - $9.52

Neuweiler Stock Ale (regional specialty)  [$1.80] - $12.04

Michelob (national superpremium) – [$2.25] - $15.09

 

NORTH AMERICAN IMPORTS

Black Horse Ale (Canada) - [$1.49] - $9.97

Dow Ale*, O'Keefe* (Canada) - [$1.75] - $11.70

Molson*, Labatt*- (Canadian) [$1.85] - $12.40

Moctezuma (Mexican) – [$2.40] - $16.09

 

UK + EUROPEAN IMPORTS

Heineken, Amstel [$2.49] - $16.70

Pilsner Urquell– [$2.50] - $16.76

Guinness Foreign Extra Stout*, Smithwicks– [$2.50] - $16.76

Bass Ale*, Mackeson Stout* – [$2.64] - $17.66

Beck's Key Brand, St. Pauli Girl, Holsten - [$2.70] - $18.06

Berliner Weisse [$2.76] - $18.46

Lowenbrau (best selling German import) - [$2.80] - $18.77

 

ODD SIZED IMPORTS (12oz X 6 pack equivalent price for 2007)

Manx Oyster Stout - 6 oz. [$1.80 = $3.60] - $24.08

Beamish Irish Stout 6.33 oz. [$1.50 = $2.84] - $19.00

Pschorr-Brau Weiss 17 oz. [$4.20 = $2.96] - $19.80

 

Remember these are the SIX PACK prices
 
* Came in bottles of 11-11 2/3 ounce size