I am an Assistant Professor of Government at the University of West Florida. I am teaching courses in American politics and political behavior. My research focuses on how people think, feel, and talk about politics. I am preparing a book manuscript on my dissertation, entitled "Finding Common Enemies: Social Identification and Partisanship". It draws from literature on party identification and social identity to examine the effect that social groups have on our party preferences. I introduce a new twist on the social identification literature by incorporating a causal mechanism borrowed from psychology, outgroup bias.
I have always been interested in the way that ideas influence people. In my research, politics and marketing both address that same puzzle. I have five years of experience working with marketing clients, at advertising agency Ogilvy & Mather and in media measurement with Cision AB.
For more information, please see my C.V, my syllabi on the Teaching page, and the Research page for a description of some of the projects I have underway.