Many companies with strong products and sound organizational structure are facing challenges articulating their value and capabilities in today's challenging economic environment.
To address these challenges, Jeff Briskin developed a proprietary analytical tool, DAPPER AnalysisSM.
DAPPER Analysis combines competitive research and industry analysis with in-depth interviews with the firm's senior management team, product and client service managers, and sales and marketing professional to gauge their strengths and development needs in six key areas: Differentiation Attribution Process Pedigree Endurance Relevancy The process can also incorporate analysis of documentation, marketing and sales materials, client communications and outside media coverage to build a comparison of the how staff members perceive the firm versus the 'face' it resents to its clients and the general public. Generally, a DAPPER Analysis project takes between 2-3 months to complete and requires participation from members of all functional areas of the firm. When completed, the firm receives a comprehensive report, an executive summary, and recommendations for leveraging the data to re-engineer sales and marketing process. To learn more about DAPPER Analysis, contact Jeffrey Briskin today.
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