Media Literacy‎ > ‎Blogs‎ > ‎Rachel B.‎ > ‎

Chapter 1 Mass Communication: A Critical Approach

posted Aug 29, 2011, 6:46 AM by Rachel Goedecke
Chapter 1 Mass Communication: A Critical Approach.
    Chapter 1 starts by telling the reader about the 'rally to restore sanity', before the 2010 nation's mid term elections.  This rally was the largest press critism that was recorded in history. 'It is common to hear complaints about the mean-spirted partiasanship that thrives in our politics.' They talk about how TV used to stay neutral or 'objectivity', to appeal to the largest percent of their audiences; but with the new technology (like the internet, and/or smartphones) TV now has to appeal in other ways. In the reading, it says that our job is to describe, analyze, and intrepret what we watch, and hear; but not as critics, but as informed consumers.
    In the first subsection, it asks What are the roles and responsibilities of the media? With so many problems in the world today, and the media taking force to shape our culture, along with our democracy. But the media tells and sells stories that lead them to exploit, or to misrepresent it. 
    The chapter goes on to talk about our culture. Culture can be viewed as more than which we lie and represent ourselves at a certain time, it is defined as the symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values. We use culture when we listen to music, watch TV, read a book, or go on the internet. Is any of this art? Mass media is the cultural industries that produce and distribute cultural products to people. Mass communication is the process of designing messages or ads to getting people interested in the product. Culture, mass media, and mass communication's interrelasonship is: culture is the idea and the actual thing, while mass media produces and spreads it, and communication is the messages that help spread the new product around. 
    The culture as a skyscraper model was what select others think of culture. They believe that everything high culture is, is classic plays, poems, and art. And low culture is reality TV, celebrity stories, and video games. Some people would agree that this is culture, just by someone else writing it. I think everyone should have their own opinions, and their own skyscraper of culture. Because everyone likes different types of culture and everything is culture, by having its own impact on history.