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Chapter 1: Mass Communication

posted Aug 29, 2011, 6:42 AM by Paige Graham
From reading the first chapter, Mass Communication, I actually learned quite a bit about the amount of things that go into the media.  Media isn't just going to a website and looking something up or watching television.  It ecompasses a lot more.  Over time media has really changed.  Not just what is in the media, but the way the media is spread throughout the world.  I thought the whole section on "Culture and the Evolution of Mass Communications" was pretty interesting.  It really showed how times have changed and how the media has changed with it.  In the early days the only way to receive any type of information was through oral traditions.  Then the writing era began and kind of over-took the whole oral traditions thing.  It was still difficult to really receive any type of information or media though because the only way of spreading it was to send it in the mail on a horse or by foot, so that was a long process.  The next step was the printing revolution.  The printing press made it easier for mass-market innovation.  Now everything that we have is digital and electronic.  We receive information in the blink of an eye just because of all the different types of technologies there are today.  
I didn't really understand the different models of communication.  It seemed really confusing to me.  I kind of understood where they were getting the things, but it just did not make sense to me as a whole.  Between the skyscraper model and the map model, I prefer the skyscraper model.  Between the two, it was easier to understand the skyscraper model because it went a long with things that I knew and understood prior to reading this.  The map model was just confusing to me and I really did not like it.  
I enjoyed the section where it talked about "The Power of Media in Everyday Life."  It really showed you just how much media impacts everyone on a day-to-day basis.  It talks about how controversial the media really is now because of all of the ways we can receive information and how quickly it can come.  Some people talked about how they were critical of the quality of contemporary culture and the amount of information now available.  I can really see how that makes sense.  Most people spend way to much time watching television and on the internet, and it is generally not for the news.  Most people, including myself, watch television for the entertainment purpose.  Jersey Shore is obviously a hit and The Real Housewives just because of the "reality."  I do not really consider most of those shows reality, because it is nothing what everyday life really is.  Most of the shows are just a bunch of trashy people who want to be on television.  Most people, again including myself, do not use the internet for the news factor either.  I basically use it just for social networking.  Occassionally, like right now, I use it for school and my classwork, but I would rather be on Twitter or Facebook.  Most poeople are very guilty of being sucked into the world of social networking and do not use the internet for learning purposes.  
Overall, I liked the whole first chapter just because it kind of enlightened me on all of what goes into the media.  It was really beneficial because I learned a lot, but it also shows how much media is a part of everyday life.  Media is a good thing, but it is also a bad thing when we use it solely for entertainment purposes and not educational purposes.