Mass communication is the process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels as old and distinctive as the printed book and as new as the internet. This is made possible by a combination of culture, which is defined as the symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values. The electronic era began a gradual transformation from an industrial, print based society to an information age, starting with the telegraph. digital communication played a big part in the digital era, obviously, as did media convergence- which basically means the changes occurring in media companies concerning media content.
The foundation of media is in the narrative, or storytelling, business. Media has a huge impact in our everyday life by influencing what we think or enjoy. Popular culture can be described as a skyscraper, the top floors representing high culture such as ballet, symphony, or opera; the bottom floors representing low culture like reality TV.