Chapter 1: Mass Communication
Mass communication is the the process of designing cultural messages and sotires and delivering them to large and diverse audiences through media channels as old and distinctive as the printed book and as new and converged as the Internet. Mass communications have become a big part of today's society and culture. Culture is the symbols of expression that people use to make sense of daily life and to articulate their values. Mass medias are the cultural industries that produce cultural products to large number of people. There are many different ways that mass communications are presented, have made a lot of advancements in the way it is presented. For example, the change between the oral/written era to the print revolution. Also, the Electronic and Digital Era aided in the way mass communications were presented. We can aslo look at the way mass communications has changed by comparing the Postmodern period to the Modern period.
In the early socities most information was spread by oral tradition. Oral tradition was passed down generation to generation, until alphabets and the written word became known. Oral traditions were still used in some socities and still are today, but the written culture overshadowed it. The written language is somethign used all over the world. Even though it took time, paper and block printing developed in China, and became very popular all over the world. The printing press started off very expensive, but over time printers reduced size and prices went down. The printing press allowed for the duplication of a product to occur rapidly. It also spread information and ideas faster and farther than before. In the Electronic Era things like the telegraph, fax machine, cell phone, and radio had been invented. A lot of these things are used every day. In the digital era, the internet and social media had veen developed. The internet and social networks are very popular way of communicating with other people. The postmodern period is very advanced compared to the modern period. In the postmodern period, internet. laptops, and cell phones allow people to work outside of the office. They also allow people all over the world to work with each other.The modern period had thingss like typewriters, books, newspapers, and magazines. This did not allow for gobal commuications. Working globaly is a big part of todays work world.