Media Literacy‎ > ‎Blogs‎ > ‎Callie W.‎ > ‎

Mass Communication: A critical approach

posted Aug 29, 2011, 6:44 AM by callie whetstone
I thought this packet really approached the media in a rational way. It explained how different types of media affect society and it gave specific examples of how people reacted to these types of media. This article looked into what the roles and responsibilites of the media accomplish like addressing key information and supplying large audiences with different views of culture. Culture has been evolutionized over time and can be defined as a way of life and it occurs in different parts of the world. The media, particularly the news media, addresses these different cultures and gives information that supplies the cultures with their personal beliefs and preferences.
    The mass media, or the cultural industries, are the channels of communication that produce and distribute cultural products to large numbers of people. I think this is really useful in terms of spreading ideas throughout the world and encouraging mass communication. What really stood out to me in this article was the section on how the power of the media affects everyday life. The impact of these cultural narratives went all the way back to the ancient Greeks. Different classical phiolosophers had varying beliefs about art forms and stories and that affected the way our culture has evolutionized today.
    With the print revolution and the digital and electronic eras, the speed of which literacy spread and was taken in by different audiences drastically increased. The social media became more and more popular, and it changed the way people commuted. I think that it was good that this happened because ideas can become more well known within a short period of time. In the article, some believed that it threatened traditional culture and the way people have real conversations. But I believe it helps society become more comfortable with trying new things and learning about things we would never had even heard about if we didn't have such revolutionized media.