Neo-Cortex: seat of reasoning and logic
Limbic System: link to the outside world, signals when to “flight or fight”
Brain stem: controls physiological functions such as breathing and heart rate
What does Brain do?
The main function of the brain is to make sense of complexity which is accomplished by identifying patterns.
It get filtered..
Perception acts to filter observations
The brain is ‘lazy’ – settles for the first pattern which matches
The ability to recognize an existing pattern. Proceeds when matched or rejects when the pattern deviates.
Ability to generate a new pattern – may or may not become accepted by the community. E.g. creativity drives humor.
"A problem is a gap between what is desired and what is or can be achieved."
- Problems can occur both before and after a plan of action is devised.
- Experience often dictates the approach used to solve a problem.
Gap between objectives and capability
Errors in reasoning or bad calculations
Over/under estimation of supply/demand
Issues with attitudes, perceptions and fears
Ignoring emotional aspects in decisions
Focus on detail – miss the big picture
‘One right answer’ problems
Insight problems – needs creativity
Wicked problems – needs to be tried out
Vicious problems – human element
Fuzzy problems – multiple scenarios