Justified Assessments of Service Provider Reputation (JASPR) aims to improve the way that services are discovered, selected and used by providing rich, personalised reputation assessments of services with the rationale behind those assessments. It is particularly targeted at giving small and medium-sized enterprises (SMEs) better exposure to large clients by reducing clients' reliance on extensive market histories or opaque online reviews that do not account for personalised needs. While large companies can rely on brand influence to bring clients to their services, it is difficult for SMEs to gain market access, especially newer businesses with little history for clients to draw on. This can mean that an SME is overlooked even when providing a service directly matching the client's needs. From the customer side, the project will allow more intelligent service procurement, based on rich reputation assessments reflecting the actual performance of providers, with less bias from branding and superficial reviews.
In JASPR, we will use provenance records as a source of information on which a more nuanced reputation mechanism can be based. We will define the supporting algorithms and software infrastructure to allow this rich reputation information to be captured, analysed and presented to clients.
This project is conducted by King's College London, University of Warwick and Black Pepper Software, and is funded by the UK Engineering and Physical Sciences Research Council, ref. EP/M012654/1 and EP/M012662/1.
John Cooke, founder and Managing Director of Black Pepper Software, says, "We are delighted to have taken the first steps on this intriguing journey with King's College London and University of Warwick. Reputation assessments are key for SMEs searching for trustworthy partners - from software development to payroll management, businesses need to know they will receive the best possible service levels. JASPR aims to improve the discovery process and we're excited to see where the next three years take us."
For more details please contact Simon Miles (firstname.lastname@example.org) or Nathan Griffiths (email@example.com).
You can also subscribe to JASPR updates via Email.
Ideas from JASPR were discussed at an invited presentation for a workshop on "online reputation" for the Digital Catapult Centre in London, which brings together businesses and academics to discuss innovative ideas.
Our preliminary research ideas on incentivising service providers to provide provenance information of their interactions were accepted as an extended abstract at the Autonomous Agents and Multi-Agent Systems 2016
Our preliminary research on incorporating knowledge of delegation context when assessing the reputation of a composite service provider was presented at the 13th International Conference on Service-Oriented Computing (ICSOC 2015), in Goa, India. See our Publications page for details!
Case studies to motivate JASPR are now available on our Use Cases page!
Preliminary research ideas on accounting for mitigating circumstances when judging the reputation of service providers were presented at the Multiagent Foundations of Social Computing 2015 workshop and the Autonomous Agents and Multi-Agent Systems 2015 conference in Istanbul this week. See our Publications page for details!
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