"Innovation can't test, because there is no reference. You can't backwards-look creative. So how do we move forward? We have to move forward on inspiration and a creative center."
- Danny Bilson
Here's what I want:
I want to live in a world where this is not a notable quote. Progress comes from creativity; creativity comes from creating. Also, fire is hot.
This quote comes from a Joystiq article about THQ's Danny Bilson that is very much worth reading, although I don't mean that in an entirely positive way. First of all, typos - come on, Joystiq.
Bilson has been leading the effort at THQ to turn the company from purveyor of terrible, embarrassing games into creative creator of quality entertainment, and while I certainly wouldn't say he's reached that goal yet, De Blob was seriously fantastic. Maybe it's not the highest praise to point to one good game released in the six years since Bilson joined THQ, but, to be brutally honest, that's one more good game then they released before Bilson was hired.
Just before the above quote, the article applauds Bilson and THQ for developing a game called - and I'm not making this up - "Space Marine." No, really. Read the article. "Space Marine."
After the quote, Bilson points to Halo as the sort of creative, innovative game that can't be tested for marketability. Granted, nobody could have predicted Halo's popularity, but for all the aspects of Halo worth praising, I'd keep "creativity and innovation" rather low on the list.
Bilson has the right attitude, and it sounds like he is making real strides at THQ when it comes to calming the war between developers and marketers, but he still has a long way to go, as does the video game industry as a whole. I support him, and I wish him the best.