Don't Buy It

Negative Messages In Advertising



Book Proposal 

Cool Links 

News Articles 

Scientific Studies

The mass media send out an endless stream of messages.  These messages both reflect our culture and influence it.  Advertisements are one example of this.  Advertising by its very nature can be a sleazy thing.  But some ads have taken their tactics to extremes, resorting to sexism, racism, and even violence to promote their products.  It is important to take a look at this.  What are the images supposed to represent, and is that different from the message that they are actually sending?  There is no clear point at which an ad becomes negative, but I try to ask myself:  Would I want my child to see this ad?  Would I want my child to be influenced by this ad?  Check out the blog for a fun and informative look at recent ads, what they are supposedly trying to sell, and the strong messages they send without saying a single word.