Wherever you stand in your business strategy definition, we will help you finetuning it and translating it into actionable operational plans, covering all business enablers that will make it happen!

This aproach is granted by the operationnal expertise of izonhor's founder, Pierre-Yves Cornélis, allowing him to understand and challenge most aspects of your business either with your internal or external functional as well as sectorial experts.

PIERRE-YVES CORNELIS is a senior trilingual (FR-EN-NL) marketing & management consultant with more than 15 years experience in various management positions.

He can support your organisation (ranging from SME to multinational companies) either acting as an advisor on specific projects /questions or endorsing interim management missions.

He has connections with numerous functionnal and sectorial experts that can team up with him to offer you a solution covering the full scope of your needs.


Strategic marketing, Marketing and sales operations, Marcom, Market Research, Customer Experience, Go-to-market strategy, Project management, People management.

    • Be tv / VOO (6y) - Telecom / Media - Deputy Sales and Marketing Director
    • Campbell Foods Belgium (3y) - FMCG / Food industry - Marketing Manager
    • Unilever (2y) - FMCG / Food industry - Brand Manager
    • McKinsey & Co (2y) - Management Consulting -  Business Analyst

    • Definition of a route-to-market plan for a B2B telecom company :
      • Market analysis
      • Identification of target segments and prioritization
      • Enlightment of all necessary business enablers (organisation, product, process, reporting tools, ..)
      • Active contribution to the set up of these enablers (internal coordination, PMO, ...)

    • Launch of triple-play offer for VOO (Belgian cable operator) :
      • Market research
      • Product & package definition( pricing, specs, ...) and development (set-top-box)
      • Internal coordination of project teams (involving operations, IT, finance, sales, customer care, sales,marketing, ...)
      • Marketing strategy definition and implementation (target, media mix / commercial, distribution channels, ...) 

    • Re-Launch of a pay tv channel : from Canal + to Be tv
      • Definition and implementation of the marketing strategy
      • Day to day sales and marketing management

    • Brand / product strategy
      • Numerous brand and product repositionings including market research,  product development,
        marketing mix redefinition (packaging, commercials, pricing, ..), trade terms negotiations, ... 
    • Commercial Engineer - HEC Liège Université de Liège / Reading University
    • Qualified Teacher for Business and Economics - HEC Liège Université de Liège