Lottery ticket sellers targeting young people as sales tumble

Lottery price tag sales have slouched to their worst level in eighteen years, and native governments area unit taking forcefulmeasures to encourage tykes to enter the sweepstakes for straightforward cash.

Their promotions embody higher jackpots, use of social networking sites and even dance competitions.

But so far, very little has worked.

The nation’s forty seven prefectures and twenty major cities sold a record one.1047 trillion yen ($10.2 billion) in lottery tickets in business enterprise a pair of005. however sales have since declined.

The figure was 845.2 billion yen in business enterprise a pair of016, the primary time sales have born below 900 billion yen since the monetary crisis in business enterprise 1998.

The problem for the price tag sellers is that fewer tykes area unit getting into the lotteries.

In business enterprise 2016, only 3.9 % of individuals beneath thirty, or common fraction of the quantitative relation in business enterprise 2007, and 8.0 % of thirtysomethings, down by regarding [*fr1], bought lottery tickets a minimum of once a month, in step with a survey conducted by Asian country Takarakuji Kyokai (Japan lottery association).

The ratios for those in their 50s and 60s were nearly unchanged at thirteen % to fifteen %, the survey showed.

Operators of lotteries should gain the approval of the Ministry of Internal Affairs and Communications. native governments willuse the earnings from lottery price tag sales at their discretion.

In business enterprise 2016, administrative division governments and municipalities used 334.8 billion yen from price tag sales to repave roads, cowl medical prices for kids and alternative functions.

In an effort to extend that revenue with price tag sales to tykesnative governments have sweet the pot in terms of award.

In 2011, the inexperienced large lottery, with a primary prize price five hundred million yen, was introduced. The Nenmatsu large lottery, boast a prime prize of one billion yen, started in 2015.

Ticket sales were robust however solely within the inaugural years of these lotteries. price tag sales for those high-prized lotteries fell from the second year and have shown no signs of up.

Local governments try to tempt younger individuals through sales campaigns on video-sharing websites and social networking services.

For example, they're asking individuals to post their dance performances on-line for a contest associated with the discharge of the keno five lottery in April.

The winning dancers are asked to perform in an exceedingly keno five industrial and can receive one million yen.