Teaching



TEACHING INTERESTS / AREAS OF EXPERTISE

Consumer Behavior; Social Marketing and Public Policy; Retailing; Advertising


University at Albany
(2015-Present)


BMKT 351: Consumer Behavior
  • Fall 2016, Class #: 2919 (student evaluations: 4.68/5.0)
  • Fall 2016, Class #: 2920 (student evaluations: 4.79/5.0)
  • Spring 2016, Class #: 2908 (student evaluations: 4.80/5.0)
  • Fall 2015, Class #: 2997 (student evaluations: 4.83/5.0)
  • Fall 2015, Class #: 2998 (student evaluations: 4.73/5.0)

BMKT 480: Retailing
  • Spring 2017, Class #: 8761 (student evaluations: 5.0/5.0)
  • Spring 2016, Class #: 9802 (student evaluations: 4.79/5.0)

    BMKT 480: Social Marketing and Public Policy
    • Spring 2017, Class #: 9925 (student evaluations: 5.0/5.0)



      Guest Lecturer:
      • University of Massachusetts, Amherst, Isenberg School of Management, Research Seminar on “Reexamining Health Messages in the Age of Fake News” (Spring 2017)
      • UAlbany Department of Social Psychology, Brown Bag on the Question-Behavior Effect (Spring 2016)
      • UAlbany BITM 215: Information Technologies for Business (Fall 2015)





      University of Connecticut
      (2005-2010)


      MKTG
       3208: Consumer Behavior
      • Spring 2009 (student evaluations: 9.5/10.0)
      • Fall 2008 (student evaluations: 9.1/10.0)

      MKTG 3101: Introduction to Marketing Management
      • Fall 2009 (student evaluations: 9.0/10.0)
      • Summer 2009 (student evaluations: 9.8/10.0)
      • Summer 2008 (student evaluations: 9.4/10.0)
      • Fall 2007 (student evaluations: 9.4/10.0)



      Guest Lecturer:
      • PP 5385: Attitude Formation, Doctoral Seminar (Spring 2009)
      • MKTG 3625: Integrated Marketing Communications (Spring 2009)
      • BADM 6201: Introduction to Research & Teaching, Doctoral Seminar (Fall 2008; Fall 2009)
      • MKTG 6202: Behavioral Applications in Marketing, Doctoral Seminar (Fall 2008)


      Washington State University
      (2010-2015)


      MKTG 468: Public Policy and Marketing
      • Spring 2015 (student evaluations: 3.64/4.0)
      • Fall 2014 (student evaluations: 3.71/4.0)
      • Spring 2014 (student evaluations: 3.66/4.0)
      • Fall 2013 (student evaluations: 3.73/4.0)
      • Spring 2013 (student evaluations: 3.70/4.0)
      • Fall 2012 (student evaluations: 3.59/4.0)
      • Spring 2012 (student evaluations: 3.69/4.0)
      • Fall 2011 (student evaluations: 3.69/4.0)
      • Spring 2011 (student evaluations: 3.64/4.0)

      MKTG 407 DDP: Consumer Behavior (Online)
      • Spring 2015 (student evaluations: 4.41/5.0)
      • Fall 2014 (student evaluations: 3.78/4.0)
      • Fall 2013 (student evaluations: 3.50/4.0)
      • Spring 2013 (student evaluations: 3.42/4.0)

      MKTG 407: Consumer Behavior 
      • Spring 2014 (student evaluations: 3.44/4.0)
      • Fall 2012 (student evaluations: 3.43/4.0)
      • Fall 2011 (student evaluations: 3.61/4.0)
      • Fall 2010 (student evaluations: 3.49 4.0)

      MKTG 495: Marketing Management 
      • Spring 2011 (student evaluations: 3.57/4.0)
      • Fall 2010 (student evaluations: 3.07/4.0)

      MKTG 490 DDP: Entrepreneurship (Online)
      • Spring 2012 (student evaluations: 3.34/4.0)



      Guest Lecturer:
      • MKTG 593: Doctoral Seminar in Research Design (Spring 2011; Spring 2012; Spring 2013; Spring 2015)
      • Brown Bag on Qualtrics & Amazon’s Mechanical Turk (Spring 2014)

      • MKTG 592: Doctoral Seminar in Marketing Theory (Spring 2011; Spring 2013)
      • MKTG 565: Doctoral Seminar in Marketing (Fall 2012; Fall 2014)
      • MKTG 360: Marketing Principles (Summer 2011)
      • Brown Bag on Meta-analysis (Fall 2010)