Research




RESEARCH INTERESTS / AREAS OF EXPERTISE

Content Areas:
     Prosocial Behavior; Advertising Effectiveness; Sensory Perception.

Methodological Areas:
     Meta-Analysis/Research Synthesis; Implicit Measures (Implicit Association Test).




REFEREED JOURNAL PUBLICATIONS

Joireman, Jeff, Richie Liu, and Ioannis Kareklas (2017), “Convincing the Skeptics: Images Paired with Concrete Claims Persuade Skeptical Consumers to Support Companies Advertising Corporate Social Responsibility Initiatives,” Journal of Marketing Communications (Available here).

Spangenberg, Eric R., Ioannis Kareklas, Berna Devezer, and David E. Sprott (2016), “A Meta-Analytic Synthesis of the Question-Behavior Effect,” Journal of Consumer Psychology, 26 (3), 441-458 (Available here).

Kareklas, Ioannis, Darrel D. Muehling, and T.J. Weber (2015), “Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects,” Journal of Advertising, 44 (2), 88-104 {Lead article} (Available here).

Kareklas, Ioannis, Frédéric F. Brunel, and Robin A. Coulter (2014), “Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences,” Journal of Consumer Psychology, 24 (1), 87-95 (Available here; Audioslides).

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2014), “‘I Eat Organic for My Benefit and Yours:’ Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists,” Journal of Advertising, 43 (1), 18-32 {Top 3 most downloaded articles of 2014} (Available here).

Kareklas, Ioannis and Darrel D. Muehling (2014), “Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions,” Journal of Consumer Affairs, 48 (2), 223-50 {Lead article; Winner of "2014 Best Article Award"} (Available here).

Zhao, Guangzhi, Darrel D. Muehling, and Ioannis Kareklas (2014), “Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising,” Journal of Advertising, 43 (3), 244-55 (Available here).

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2012), “The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing,” Journal of Advertising, 41 (4), 25-39 (Available here).




BOOKS / BOOK CHAPTERS

Kareklas, Ioannis and Darrel D. Muehling (2017), Deciphering Organic Foods: A Comprehensive Guide to Organic Food Production, Consumption, and Promotion, New York, NY: Nova (Hardcover and E-Book from Nova Science PublishersAmazon).

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2015), “The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing,” in Green Advertising and the Reluctant Consumer (ISBN-13: 978-1138016545; ISBN-10: 1138016543), ed. Kim Sheehan and Lucy Atkinson, New York, NY: Routledge, 19-33 (Amazon).

Kareklas, Ioannis (2011), A Quantitative Review and Extension of Racial Similarity Effects In Advertising, ProQuest UMI, ISBN-10: 1243790733; ISBN-13: 978-1243790736 (UConn LibraryAmazon)
.





REFEREED CONFERENCES

Sheehan, Kim, John Ford, Ioannis Kareklas, Eric Haley, and Matthew Pittman (2017), “Heaven Sent or the Devil’s Candy? An Examination of Amazon’s Mechanical Turk for Advertising Research,” 2017 Conference of the American Academy of Advertising, ed. Michelle Nelson, Boston, MA.

Karabas, Ismail, Ioannis Kareklas, Darrel Muehling, and T.J. Weber (2017), “
Suspiciously Positive: Consumer Reactions to Exceedingly Positive Reviews,” in Proceedings of the 2017 Conference of the American Academy of Advertising, ed. Tom Reichert, Boston, MA: American Academy of Advertising.

Marie-Louise Radanielina-Hita, Ioannis Kareklas, and Bruce Pinkleton (2017), “Parental Mediation in the Digital Era: Increasing Children's Critical Thinking Toward Pro-Alcohol Messages May Help Decrease Alcohol-Related Behaviors,” in Proceedings of the 2017 Conference of the American Academy of Advertising, ed. Tom Reichert, Boston, MA: American Academy of Advertising.

“Question-Behavior Effect Roundtable” (2016), with Spangenberg, Eric R., David E. Sprott, and Berna Devezer, 2016 Association for Consumer Research Conference, Berlin, Germany.

Kareklas, Ioannis, Darrel D. Muehling, and Skyler M. King (2016), “An Exploration of the Associative Properties of Colors and Self-Views in Advertising,” in Proceedings of the 2016 Conference of the American Academy of Advertising, ed. Tom Reichert, Seattle, WA: American Academy of Advertising, 191.

Gillespie, Brian, Darrel D. Muehling, and Ioannis Kareklas (2016), “Consumer Engagement with Product Placements: Affective Fit and Narrative Fit as Determinants of Consumer Evaluations of Placed Brands,” in Proceedings of the 2016 Conference of the American Academy of Advertising, ed. Tom Reichert, Seattle, WA: American Academy of Advertising, 56.

Joireman, Jeff, Richie Liu, and Ioannis Kareklas (2015), “Convincing the Skeptics: Persuading Skeptical Consumers to Support Companies Promoting Corporate Social Responsibility Initiatives,”
 in 2015 AMA Marketing & Public Policy Conference, ed. Stacey Menzel Baker and Marlys Mason, Washington, DC: American Marketing Association.

Gillespie, Brian, Ioannis Kareklas, and Jeff Joireman (2014), “A Meta-Analytic Synthesis of Consumers’ Cognitive, Affective, and Conative Responses to Product Placement,” in Proceedings of the 2014 Conference of the American Academy of Advertising, ed. Jisu Huh, Atlanta, GA: American Academy of Advertising, 90.

Joireman, Jeff, Richie Liu, and Ioannis Kareklas (2014), “Convincing the Skeptics: Concrete Claims with Supporting Images Persuade Skeptical Consumers to Support Companies Promoting Corporate Social Responsibility Initiatives,” in Center for Leadership and Social Responsibility 2014 Academic Conference, Tacoma, WA.

Kareklas, Ioannis, Frédéric F. Brunel, and Robin A. Coulter (2013), “When White Obscures Evaluations: The Influence of Automatic Color Preferences on Product, Race and Spokesperson Evaluations,” in Advances in Consumer Research, Vol. 40, ed. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research, 804-06.

Kareklas, Ioannis and Jeffrey R. Carlson (2012), “The Role of Self-Regulatory Focus, Self-View, and Benefit Focus in Attitudes toward Organic Brands,” in Advances in Consumer Research, Vol. 39, ed. Rohini Ahluwalia, Tanya L. Chartrand and Rebecca K. Ratner, Duluth, MN: Association for Consumer Research, 856-57.

Johnson, Blair T., Ioannis Kareklas, and Maxim Polonsky (2011), “When Race Matters: A Meta-Analysis of Source-Recipient Racial Matching Effects in Advertising, 1969-2010,” in 2011 Society of Experimental Social Psychology Conference, Washington, DC.

Kareklas, Ioannis and Jeffrey R. Carlson (2012), “An Examination of the Relative Influence of Personal Health Benefits and Environmental Benefits on Consumers' Attitudes toward Organic Foods,” in 2011 AMA Marketing & Public Policy Conference, ed. Elizabeth Howlett, John Kozup and Jeremy Kees, Washington, DC: American Marketing Association.

Kareklas, Ioannis and Maxim Polonsky (2011), “Consumer Response to Spokesperson’s Race: A Research Synthesis of Racial Similarity Effects in Advertising,” in Advances in Consumer Research, Volume 38, ed. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research, 440-42.

Polonsky, Maxim and Ioannis Kareklas (2011), “Do Males Endorse a Thin Ideal for Women When the Price Is High?,” in Advances in Consumer Research, Vol. 38, ed. Darren W. Dahl, Gita V. Johar and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research, 871-72.

Kareklas, Ioannis and Maxim Polonsky (2010), “A Meta-Analytic Review of Racial Similarity Effects in Advertising,” in Advances in Consumer Research, Volume 37, ed. Margaret C. Campbell, Jeff Inman and Rik Pieters, Duluth, MN: Association for Consumer Research, 829-832.

Polonsky, Maxim and Ioannis Kareklas (2010a), “Effects of Model Body Size and Product Price on Advertising Effectiveness, Purchase Intention, and Body-Related Behaviors,” in Advances in Consumer Research, Volume 37, ed. Margaret C. Campbell, Jeff Inman and Rik Pieters, Duluth, MN: Association for Consumer Research, 880-82.

--- (2010b), “Please Drink Responsibly! The Effectiveness of Responsibility Messages in Alcohol Product Advertising,” in Advances in Consumer Research, Volume 37, ed. Margaret C. Campbell, Jeff Inman and Rik Pieters, Duluth, MN: Association for Consumer Research, 882-83.

Kareklas, Ioannis and Robin A. Coulter (2009), “The Effects of Implicit Color Preference and Implicit Racial Preference on Implicit Attitude Towards the Ad,” in Advances in Consumer Research, Volume 36, ed. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 881-82.