Biography


Ioannis Kareklas is Assistant Professor of Marketing at the School of Business, University at Albany (State University of New York). He completed his doctoral studies in Business Administration with a concentration in Marketing at the University of Connecticut in 2010.

His research focuses on prosocial behavior, advertising effectiveness, and sensory perceptionDr. Kareklas often employs implicit measures and meta-analytic techniques in his researchHis work appears in the Journal of Consumer PsychologyJournal of AdvertisingJournal of Consumer Affairsand Journal of Marketing Communications.

Several leading news outlets report on his research, including:
  • TV Stations: NBCCBSABCFox
  • Radio Stations: National Public Radio, CBS Radio
  • Newspapers: The New York Times, Los Angeles Times, The Seattle TimesThe Washington Post
  • Magazines: Fast Company, Forbes, New York Magazine, Psychology Today, SlateGlamour
  • Online: NBC News, The Huffington PostYahoo News, Fox News, The Daily Beast
(Complete press coverage and media appearances appear here).

Dr. Kareklas teaches Consumer Behavior, Social Marketing & Public Policy, and Retailing.