Ioannis Kareklas
(Phonetic: YAH-noss Kar-eh-KLAS)

Job Title: Assistant Professor of Marketing

Contact Information:
University at Albany
State University of New York
1400 Washington Avenue
Massry Center for Business, Room 399
Albany, NY 12222
ikareklas@albany.edu
(518) 956-8373


(Updated 03/01/2017)




Refereed Journal Publications

Joireman, Jeff, Richie Liu, and Ioannis Kareklas (2017), “Images Paired with Concrete Claims Improve Skeptical Consumers’ Responses to Advertising Promoting a Firm’s Good Deeds,” Journal of Marketing Communications (Available here).

Spangenberg, Eric R., Ioannis Kareklas, Berna Devezer, and David E. Sprott (2016), “A Meta-Analytic Synthesis of the Question-Behavior Effect,” Journal of Consumer Psychology, 26 (3), 441-458 (Available here).

Kareklas, Ioannis, Darrel D. Muehling, and T.J. Weber (2015), “Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects,” Journal of Advertising, 44 (2), 88-104 {Lead article} (Available here).

Kareklas, Ioannis, Frédéric F. Brunel, and Robin A. Coulter (2014), “Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences,” Journal of Consumer Psychology, 24 (1), 87-95 (Available here; Audioslides).

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2014), “‘I Eat Organic for My Benefit and Yours:’ Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists,” Journal of Advertising, 43 (1), 18-32 {Top 3 most downloaded articles of 2014} (Available here).

Kareklas, Ioannis and Darrel D. Muehling (2014), “Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions,” Journal of Consumer Affairs, 48 (2), 223-50 {Lead article; Winner of "2014 Best Article Award"} (Available here).

Zhao, Guangzhi, Darrel D. Muehling, and Ioannis Kareklas (2014), “Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising,” Journal of Advertising, 43 (3), 244-55 (Available here).

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2012), “The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing,” Journal of Advertising, 41 (4), 25-39 (Available here).




Books/Book Chapters

Kareklas, Ioannis and Darrel D. Muehling (2017), Deciphering Organic Foods: A Comprehensive Guide to Organic Food Production, Consumption, and Promotion, New York, NY: Nova (Available from Nova: Hardcover; E-Book  and Amazon).

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2015), “The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing,” in Green Advertising and the Reluctant Consumer (ISBN-13: 978-1138016545; ISBN-10: 1138016543), ed. Kim Sheehan and Lucy Atkinson, New York, NY: Routledge, 19-33 (Available here).

Kareklas, Ioannis (2011), A Quantitative Review and Extension of Racial Similarity Effects In Advertising, ProQuest UMI, ISBN-10: 1243790733; ISBN-13: 978-1243790736 (Available here from UConn and here from Amazon)
.





Professional Affiliations

  • Society for Consumer Psychology (SCP)
  • American Academy of Advertising (AAA)
  • Association for Consumer Research (ACR)
  • American Marketing Association (AMA)



Awards & Honors

  • Junior Faculty Research Award, School of Business, University at Albany (2016)
  • Best Article Award, Journal of Consumer Affairs (2015)
  • Dean's Excellence Award, Washington State University (2013)
  • Ph.D. Student Hall of Fame Nominee, University of Connecticut (2010)
  • Award for Excellence in Public Opinion Research, University of Connecticut (2009)
  • Doctoral Fellow, AMA-Sheth Doctoral Consortium, Georgia State University  (2009)
  • Outstanding Teaching Award, Marketing Department, University of Connecticut (2009)
  • Doctoral Dissertation Fellowship Award, University of Connecticut (2009)
  • Doctoral Student Extraordinary Expense Award, University of Connecticut (2009)
  • Powell Outstanding Student Achievement Award, University of Connecticut (2009)
  • Outstanding Teaching Award, Marketing Department, University of Connecticut (2008)
  • President, Graduate Management Association, Binghamton University (2004-2005)
  • Outstanding Graduating Senior Award in Marketing, University at Albany (2003)
  • Wilkie Award for Academic Excellence in Communication, University at Albany (2003)



Select Press Coverage of Research
(see Press for complete list)

TV & Radio


Newspaper Articles


    Magazine Articles


    Online Articles



    Select Media Appearances
    (see Press for complete list)

    • December 31, 2015: Interviewed by Mary Brophy Marcus for CBS News (KCBS All News 740AM & 106.9FM; San Francisco, CA) about research with Eric Spangenberg, David Sprott, and Berna Devezer on the Question-Behavior Effect meta-analysis.
    • March 3, 2015: Interviewed by The Huffington Post journalist Alyona Minkovski during the segment “Top Stories” for HuffPost Live about research with Darrel Muehling and T.J. Weber on the effects of online comments on vaccination decisions (Available here; segment begins @ 18:18).

    • February 9, 2015: Interviewed by Alex Cohen during “Take Two” for National Public Radio (NPR89.3 KPCC) (Pasadena, CA) about research with Darrel Muehling and T.J. Weber on the effects of online comments on vaccination decisions 

      (Available here).
    • February 9, 2015: Interviewed by Margie Shafer for CBS News (KCBS All News 740AM & 106.9FM; San Francisco, CA) about research with Darrel Muehling and T.J. Weber on the effects of online comments on vaccination decisions.
    • March 3, 2014: Interviewed by KLEW TV reporter Rachel Dubrovin for KLEW TV News (CBS Affiliate; Lewiston, ID) about research with Darrel Muehling on how to curb texting-and-driving (Available here).