I am currently an Assistant Professor of Marketing at ESADE Business School (Ramon Llull University) and a visiting research scholar at the Stanford Graduate School of Business. My research focuses on understanding how people’s use of attribute information and choice behavior can be influenced by changes in the decision context. I received my Ph.D. degree in Management with a specialization in Marketing from Rotterdam School of Management, Erasmus University Rotterdam. Prior to my doctoral studies, I received my M.Sc. in Business Administration with a specialization in Marketing from Rotterdam School of Management, Erasmus University Rotterdam, and my B.Sc. in Marketing and Communication from Athens University of Economics and Business.