I am an Associate Professor of Marketing at ESADE Business School. My research focuses on understanding how our choices can be influenced by changes in the decision context. I also investigate consumers’ judgments of fairness in the marketplace, particularly in response to deceptive firm tactics such as shrinkflation and skimpflation. Additionally, I am interested in methodological research, including how to better measure people’s preferences and valuations and how to improve the quality of experimental designs. I received my Ph.D. in Management (Marketing) from Rotterdam School of Management, Erasmus University Rotterdam. Prior to my doctoral studies, I obtained an M.Sc. in Business Administration (Marketing) from the same institution, and a B.Sc. in Marketing and Communication from Athens University of Economics and Business.