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Quick answer: NetReputation (NetReputation.com) is a legitimate online reputation management company based in Sarasota, Florida. It suppresses negative search results, removes eligible content, and manages reviews for individuals, executives and businesses. It holds a 4.7/5 rating on Trustpilot (412 reviews) and 5.0/5 on Clutch (56 reviews). Pricing is quote-based: Clutch lists a $1,000 minimum project, and third-party reviewers report most campaigns start around $3,000.
This review covers NetReputation's history, services, process, pricing, real customer feedback, complaints, the best alternatives, and the questions to ask before you sign.
Last updated: October 19, 2026
What Is NetReputation?
What Is NetReputation?
NetReputation is a privately owned reputation management firm. It was formed in September 2014 as Web Presence LLC and the company dates its public launch to 2015. Founder and CEO Adam Petrilli previously worked in financial services.
In 2021 the company moved its headquarters into the historic KRESS Building in downtown Sarasota, opened a London office, and acquired competitor InternetReputation.com, one of the earliest companies in the industry. It also has an office in Kansas City, Missouri.
NetReputation at a glance
NetReputation at a glance
Headquarters: Sarasota, Florida
Other offices: Kansas City, MO and London, UK
Founder and CEO: Adam Petrilli
Team size: 50 to 249 employees (Clutch)
Minimum project: $1,000+ (Clutch)
Hourly rate: $100 to $149 (Clutch)
Clients: individuals, small businesses, executives and enterprise brands
Recognition
Recognition
Inc. 5000 Fastest-Growing Companies list, five straight years from 2019 to 2023, according to the company
Named a top online reputation management company by Newsweek
Clutch Global Award winner for reputation management (Spring 2024)
Sarasota Herald-Tribune Top Workplaces (2022)
NetReputation Headquarters
NetReputation Services Explained
NetReputation Services Explained
NetReputation offers six core services. Most clients buy a combination, built around a custom strategy and a dedicated account manager. The company describes its system as monitoring, restoring, improving and creating a client's reputation.
1. Search result suppression
1. Search result suppression
The main service. NetReputation builds and promotes positive assets, such as websites, professional profiles, press releases and articles, so they outrank negative pages for your name or brand. Suppression does not delete anything; it pushes harmful links off the first page, where most people stop looking.
2. Content removal
2. Content removal
Where a legal or policy basis exists, the company pursues removal of harmful content, including defamatory posts, outdated news, mugshots and privacy violations. Results depend on the publisher and on Google's policies, so removal is never guaranteed for every link.
3. Review management
3. Review management
Monitoring reviews on Google, Yelp, Facebook and industry sites, responding to reviews, encouraging happy customers to leave feedback, and flagging reviews that break platform rules.
4. Personal and executive branding
4. Personal and executive branding
Building a professional search presence for executives, doctors, lawyers, founders and public figures, often before a problem appears.
5. Privacy and data-broker removal
5. Privacy and data-broker removal
Requesting removal of your home address, phone number and other personal details from people-search and data-broker sites.
6. Business SEO, PR and social media
6. Business SEO, PR and social media
Local SEO, social media management and digital PR to strengthen a company's overall online presence.
How the NetReputation process works
How the NetReputation process works
Free consultation: you share the search results or reviews you want fixed.
Reputation analysis: the team audits what ranks for your name or brand and how strong those pages are.
Custom strategy and quote: a plan that mixes removal, suppression and review work.
Asset building and outreach: new content is created and promoted while removal requests are filed.
Monitoring and reporting: your account manager tracks rankings and reviews and reports progress.
What to expect month by month
What to expect month by month
A typical suppression campaign with any reputation firm, including NetReputation, follows a similar timeline. Removal-only projects can move faster.
Month 1: audit, strategy, account setup and the first removal requests. New profiles and websites are created.
Months 2 to 3: new content is published and promoted. Rankings start to shift, but negative links usually remain on page one.
Months 3 to 6: positive assets begin to outrank weaker negative pages. Most clients see clear movement in this window.
Months 6 to 12: harder results, such as major news sites, are pushed down further. Monitoring continues so new problems are caught early.
After the contract: rankings can slip if positive assets are not maintained, so ask what upkeep is included.
Is NetReputation Legit? What the Reviews Say
Is NetReputation Legit? What the Reviews Say
Yes. NetReputation is an established company with more than a decade in business, a physical headquarters, and hundreds of public client reviews. Like every reputation firm, it also has critics, so it is worth reading both sides.
NetReputation ratings by platform
NetReputation ratings by platform
Trustpilot: 4.7 out of 5 from 412 reviews. About 90% are 5 stars and about 5% are 1 star.
Clutch: 5.0 out of 5 from 56 reviews. Quality 5.0, Schedule 4.9, Cost 4.8, Willing to refer 4.8.
Third-party reviewers: TheCMO lists dedicated account managers and custom strategy as strengths, and high cost and persistent sales follow-up as weaknesses.
What customers praise
What customers praise
Responsiveness: the words clients use most on Clutch are timely and communicative.
Dedicated account managers who know the case and stay in touch.
Tailored plans instead of one-size-fits-all packages.
Empathy: many reviewers were dealing with stressful situations and say they felt heard.
Results: removed content, negative links pushed off page one, and restored peace of mind.
Common NetReputation complaints
Common NetReputation complaints
Price: reviewers note it can be expensive for small budgets, especially multi-month suppression programs.
Sales follow-up: some prospects describe sales calls as persistent.
Billing and cancellation: a small share of 1-star Trustpilot reviews mention duplicate charges or trouble cancelling. The company publicly replies and asks reviewers to contact support.
Expectations: some Clutch clients wanted clearer expectations and more frequent updates. One critical Clutch review alleges the firm could not remove reviews it said it could.
Timelines: suppression takes months and is never guaranteed, which frustrates clients who expected faster change.
Who NetReputation is best for
Who NetReputation is best for
Individuals with several negative news articles or blog posts that cannot be removed and need long-term suppression.
Executives, doctors, lawyers and other professionals who want a polished first page of Google.
Small and mid-size businesses that need review monitoring and response across Google, Yelp and Facebook.
Clients who want one dedicated account manager running the whole program.
Who should consider another company
Who should consider another company
People with one or two specific links that qualify for removal, who may pay less with a removal-focused firm.
Anyone who needs fixed, published pricing before a sales call.
Very small budgets under $1,000, where do-it-yourself steps (below) are a better first move.
Our take
Our take
NetReputation's ratings are strong and its complaints are typical of the industry: cost, sales pressure and expectations. You can avoid most of these problems by getting the scope, timeline, cancellation terms and re-removal policy in writing before you pay.
Best NetReputation Alternatives
Best NetReputation Alternatives
If NetReputation is outside your budget, or you need content removed rather than suppressed, compare these companies. Each links to our full review.
1. Defamation Defenders
1. Defamation Defenders
Best for: removing mugshots, defamatory posts and specific harmful links. Pricing: published packages starting at $1,500. How it differs: removal-first with transparent package pricing, instead of a quote-based suppression program. Read our Defamation Defenders review or visit DefamationDefenders.com.
2. OnlineReputationRepair.com
2. OnlineReputationRepair.com
Best for: individuals and small businesses on a budget. Pricing: basic repair starting at $1,000. How it differs: a lower entry price for simpler cases that need quick cleanup. Visit OnlineReputationRepair.com.
3. ReputationDefender
3. ReputationDefender
Best for: executives and high-net-worth individuals who want a long-term program. Pricing: billed annually, with reported tiers from about $1,000 per year (privacy only) up to $25,000 per year. How it differs: one of the oldest brands in the industry, now part of Gen Digital (Norton). Read our ReputationDefender review.
4. Status Labs
4. Status Labs
Best for: public figures and companies dealing with press coverage. Pricing: custom. How it differs: leans toward digital PR and media strategy. Read our Status Labs review.
5. Reputation X
5. Reputation X
Best for: businesses and executives that want suppression plus ongoing content marketing. Pricing: custom. Read our Reputation X review.
6. BrandYourself
6. BrandYourself
Best for: people who want to clean up personal search results themselves. Pricing: lower-cost software plans plus managed options. Read our BrandYourself review.
7. Guaranteed Removals (Erase.com) and DeleteMe
7. Guaranteed Removals (Erase.com) and DeleteMe
Removal-focused options: Guaranteed Removals targets specific harmful links, while DeleteMe is a subscription that removes your details from data-broker sites.
NetReputation vs. competitors: comparison table
NetReputation vs. competitors: comparison table
Company | Main focus | Pricing model | Starting price | Best for
NetReputation | Suppression and reviews | Custom quote | About $3,000 ($1,000 minimum) | Managed multi-month programs
Defamation Defenders | Content removal | Published packages | $1,500 | Specific links and mugshots
OnlineReputationRepair.com | Repair for individuals and small businesses | Published | $1,000 | Small budgets
ReputationDefender | Suppression and privacy | Annual tiers | About $1,000 per year | Executives
Status Labs | Digital PR | Custom quote | Custom | Press coverage
BrandYourself | Do-it-yourself software | Plans | Lower cost | DIY individuals
A visual version of this comparison table appears further down the page, next to the pricing chart.
See every company we cover in our ranking of the best online reputation management companies, or learn how content removal differs from personal reputation repair.
How Much Does NetReputation Cost?
How Much Does NetReputation Cost?
NetReputation does not publish prices. Clutch lists a $1,000 minimum project and a $100 to $149 hourly rate. Third-party reviewers report most campaigns start around $3,000, and full-service business programs can reach the mid five figures per year.
What affects your NetReputation quote
What affects your NetReputation quote
Number of negative results you want fixed.
Strength of the sites hosting them. A major news site is far harder to outrank than a small blog.
Removal vs. suppression. Removal is usually priced per link; suppression is priced per month.
How competitive your name or brand is in search.
Individual vs. business. Business work often adds review management and ongoing monitoring.
Contract length. Suppression usually runs 3 to 12 months.
NetReputation pricing vs. alternatives
NetReputation pricing vs. alternatives
NetReputation: custom quote; $1,000 minimum, often around $3,000+.
ReputationDefender: about $1,000 to $25,000 per year, billed annually.
Defamation Defenders: published packages starting at $1,500.
OnlineReputationRepair.com: basic repair starting at $1,000.
Optimize Up: custom quotes for individuals and small businesses.
How to get the most value from a NetReputation contract
How to get the most value from a NetReputation contract
List every URL you want fixed and have the contract name them.
Ask which links are removal targets and which are suppression targets, and price them separately.
Agree on a reporting schedule, such as a monthly ranking report for your name or brand.
Confirm what happens when the contract ends: who owns the new profiles and websites created for you?
Ask about re-removal if content returns, and how long that promise lasts.
Is NetReputation worth the money?
Is NetReputation worth the money?
It can be, if you need a managed, multi-month program and value a dedicated account manager. If your problem is a handful of specific links that qualify for removal, a removal-focused firm with published pricing may cost less. Prices change often, so get every quote in writing.
What to Ask NetReputation (or Any Reputation Company) Before You Sign
What to Ask NetReputation (or Any Reputation Company) Before You Sign
Which results will be removed, and which will only be suppressed?
If the content comes back, will you remove it again at no additional cost?
How long is the warranty or guarantee, and is it in writing?
Is this a one-time fee or a monthly contract? What are the cancellation and refund terms?
What results should I expect at 30, 90 and 180 days?
Who is my account manager, and how often will I get reports?
Can I see recent, verifiable client reviews and case studies?
Red flags to watch for
Red flags to watch for
Promises to remove any content "guaranteed" with no explanation of how.
Offers to post fake positive reviews. The FTC's rule banning fake reviews took effect October 21, 2024, with penalties of up to $51,744 per violation.
Pressure to sign the same day or prepay a long contract.
No written scope listing exactly which links are covered.
What you can do yourself first
What you can do yourself first
Ask the website owner to remove or update the content.
Use Google's Results about you tool to request removal of your phone number, email and home address from search results.
Request a refresh of outdated results when a page has already been changed or deleted.
Report pay-for-removal sites. Google demotes sites that charge to remove content and adds ranking protections for people who request removals.
Claim your own profiles (LinkedIn, a personal site, business listings) so positive pages can rank.
Respond to every review calmly and professionally.
The pricing chart and checklist below summarize what to compare before you choose a company.
NetReputation FAQs
NetReputation FAQs
Is NetReputation legit?
Is NetReputation legit?
Yes. NetReputation has operated since 2014, has a headquarters in Sarasota, Florida, and holds a 4.7/5 Trustpilot rating from 412 reviews and a 5.0/5 Clutch rating from 56 reviews as of October 2026.
How much does NetReputation cost?
How much does NetReputation cost?
Prices are quote-based. Clutch lists a $1,000 minimum project, reported campaigns start around $3,000, and full-service business programs can cost much more per year.
Can NetReputation remove negative articles from Google?
Can NetReputation remove negative articles from Google?
Only when there is a legal or policy basis, or the publisher agrees. Otherwise, the article is suppressed by ranking positive content above it.
How long does NetReputation take to show results?
How long does NetReputation take to show results?
Most suppression campaigns take 3 to 6 months to show clear movement on page one. Removals can happen faster when content qualifies.
Does NetReputation offer a guarantee?
Does NetReputation offer a guarantee?
Terms vary by contract. Ask for any guarantee, warranty length and re-removal policy in writing before you pay.
Can NetReputation remove Google reviews?
Can NetReputation remove Google reviews?
No company can delete legitimate reviews. Reviews can be flagged for removal only when they break Google's policies, such as spam, conflicts of interest or offensive content.
Who owns NetReputation?
Who owns NetReputation?
NetReputation is privately owned. Adam Petrilli is its founder and CEO.
Is InternetReputation.com the same company as NetReputation?
Is InternetReputation.com the same company as NetReputation?
NetReputation acquired InternetReputation.com in 2021.
What is the best alternative to NetReputation?
What is the best alternative to NetReputation?
For removal of specific links with published pricing, consider Defamation Defenders. For large executive programs, consider ReputationDefender.
Is NetReputation a scam?
Is NetReputation a scam?
No. NetReputation is a registered company with a physical office, a public CEO and hundreds of verified reviews. Complaints about it involve price, sales follow-up and expectations, not fraud.
Does NetReputation actually work?
Does NetReputation actually work?
Most published client reviews report positive results, especially for suppression and review management. Results depend on how many negative links you have and how strong the sites hosting them are.
Where is NetReputation located?
Where is NetReputation located?
NetReputation is headquartered in the KRESS Building in downtown Sarasota, Florida, with offices in Kansas City, Missouri and London.
Does NetReputation remove mugshots?
Does NetReputation remove mugshots?
NetReputation lists removal among its services. If a mugshot is your only problem, a removal-focused service such as Defamation Defenders may be faster and cheaper.
How do I cancel NetReputation?
How do I cancel NetReputation?
Follow the cancellation terms in your contract and send your request in writing to your account manager and the support team, keeping a copy. Check refund terms before you sign.
Is NetReputation the same as Reputation.com?
Is NetReputation the same as Reputation.com?
No. Reputation.com is a separate company that sells review and customer experience software to businesses. NetReputation is a managed reputation repair service.
What is the difference between NetReputation and ReputationDefender?
What is the difference between NetReputation and ReputationDefender?
Both run suppression programs. ReputationDefender bills annual tiers and focuses on executives and privacy; NetReputation quotes per client and adds review management for businesses. See our ReputationDefender review.
Can I repair my reputation myself instead?
Can I repair my reputation myself instead?
Often, for simple cases. Ask site owners to remove content, use Google's Results about you tool, build strong profiles, and respond to reviews. Our personal reputation repair guide walks through each step.
Reputation Management Terms Explained
Reputation Management Terms Explained
Suppression: pushing negative search results down by ranking positive content above them.
De-indexing: removing a page from Google's index so it no longer appears in search, even if the page still exists.
SERP: search engine results page; page one is what most people see.
Data broker: a company that collects and sells personal information, often shown on people-search sites.
DMCA notice: a copyright takedown request for content you own.
Defamation: a false statement of fact that harms a person's or business's reputation.
The Bottom Line
The Bottom Line
NetReputation is a legitimate, well-reviewed choice for people and businesses who want a managed suppression and review program and can budget roughly $3,000 or more. If you mainly need specific content removed, or want published pricing and a written re-removal guarantee, compare Defamation Defenders and the other alternatives above first.
Sources
Sources
NetReputation on Trustpilot (rating and review count)
NetReputation on Clutch (rating, minimum project, hourly rate, team size)
Everything-PR: NetReputation firm profile (history, leadership, offices)
Business Wire: NetReputation opens Sarasota headquarters (2021)
TheCMO: NetReputation review (pricing, pros and cons)
Google Sites
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