Usage Of Colours
 

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Before Applying to AdSense

Understanding AdSense

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Usage Of Colours

Making people to click

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Free tools to increase earnings

Using Colors To Increase Your Clicks

 

Design your website to Highlight AdSense

I once went to a fashion show where each model wore the exact same black outfit for  the entire duration of the show. Boring? Hardly! The show was intended to showcase platinum jewelry, and the outfits were designed to enhance the jewelry — instead of distracting the audience. You dont have to make all the pages on your website identical (or black). But you do want to make sure that the look of your page draws attention to the ads and makes them appear as attractive and as valuable as platinum jewelry.  

Many websites have strong graphic elements that catch the eye —usually at the expense of the AdSense units.

If you're using AdSense, be judicious in the selection of fonts, font size,colors, images, tables and other visual aspects of your website. 

Draw subtle attention to your AdSense units. Make them the stars of your show

 

Make the border go!

 You can more than DOUBLE your click-through's with this one simple tweak!

 Even before the Internet, ads in newspapers and magazines were marked off with a thick, heavy border. No wonder borders and boxes have come to symbolize advertising messages. Ads with prominent borders make your pages look cluttered. They distract the eye from the ad text, while marking off the ad blocks from the rest of the content.

Google provides an extensive color palette in your administrative area  Use it to tweak the look of your ads to suit your web page.

With just one simple click, you can match the color of your ad's border with the background color of your web page. When the border blends with the background, it frees up loads of space. The page looks instantly neater and the ads look more inviting.

 Make sure you also pick a matching background color for the ad. The ad's background must match the page background on which the ad will appear. If the ad appears in a table, match the table background with the ad background. The key is to blend the background and border color with the page, so that the text looks like an integral part of your web content.

 Text is Design too!

That's right: the text size, font, color and the color of your ads must matchthe other text elements. If the text color of the ads is the same as the text in the body of your page, itll help the ads blend into the site and make the reader feel that youve endorsed them. And if the size of the font in the ads is the as the size of the main body of the content, it will have the same effect: theyll look like part of your site and not something brought in by Google. Thats the sort of blending that translates into clicks.

This 3-way matching (titles, text and background) can generate excellent click-through rates. 

Too many text styles add clutter and can confuse your visitors. Instead, try every legitimate way to make the ads look like a part of your web content.  

In other words use the colors to make sure that your ads don't look like ads!

 

Blue Is Best

 

So you want to get rid of the border. You want to get your ads the same color as the text on the rest of your page and the background matching the background color of your Web page. But what about the link itself, the line the user is actually going to click? What color should that be? Thats an easy one: blue. I used to say that all the text in the ad should match the text on your page, including the link. After seeing an article about the benefits of keeping the links blue and testing extensively I dont say that any more. The logic is that users have come to expect links on websites to be blue. Just as they expect stop signs to be red and warning signs to be yellow, so they expect their links to blue.

 

That means people are more likely to click on a blue link than a link in any other color.

 The line in your AdSense code that sets the color of your link is the one that says:

Google_color_link = “#color”; 

#color is the hexadecimal number for the color you want to use. You should make sure that number is #0000FF.  Keep your link blue and you can experience an increase in click-throughs as high as 25 percent.

 Where did my URL go?

 You can change the color of your text and you can make sure that your links scream, Im a FREE road to where you want to go! But you still have to display the URL. Its one of Google’s rules. But you dont have to display it in a way that people can see it.

One legitimate trick to make the click-through link less obtrusive is to change the URL display color to match the text description colorNow the link will blend in with the text description and the eye will be drawn to the hyperlink instead of the URL. Google provides these tools for youWhy not use them?

Note that the 728 x 90 leaderboard and the 468 x 60 banner do not display the url line by Google’s designIt is not a mistake and you will not get in trouble for the url not appearing with these ad blocks.  Its just the way it is.

 

 Deliberate Mismatching

 When it comes to choosing colors, I recommend 3-way matching and using blue for the links. But there is another strategy that you can use. You can deliberately mismatch your ad colors and styles, provided you keep it to the top of your page. This distinction generates two powerful 'zones' and therefore two types of experience for the visitor.

The first zone is always at the top of the first page, above the main site banner. The titles and text colors match colors found in the banner graphic heading. (Important — the URL links are hidden, so only certain text ads will allow you to do this.)  

The end result is that these ads, placed above the banner graphic look like key control points for your site and are just more likely to be clicked. The visitor feels that they are visiting the another major area of that site.