Top 10 Viral Marketing Tips

Back Home

Top 10 Viral Marketing Tips   by Andrew Azorbo

Using viral marketing online can give you a significant advantage due to the exponential growth possible. Used properly you can build brands, increase traffic, build lists and create a huge amount of good will towards your product or service.

Used incorrectly and you could be perceived to be spamming your users or get less that optimal results from your campaigns.

The article will cover some basic tips to help you ensure you have a checklist to work with.

  • Clear goals of the campaign. Make sure you have specific goals with you campaign this will affect the type of viral marketing you may want to pursue.
  • Stay in tune with your target audience. The type of viral marketing activities you do will greatly depend on your consumers taste so make sure you are aligned with these.
  • Show your brand. This may be the first contact you make with a prospect so make sure what you are promoting is clear and visible.
  • Measure your results. If you don't track the results then there is no way of knowing how successful this is. Define your success criteria and track accordingly.
  • Promote your campaigns. You may need to promote the viral campaign a bit just to get it started and there are many free ways you can do this. (See our Viral Marketing Mini Course for more information on this.)
  • Ask them to take action. Forward on the content, subscribe buy or whatever goals you've set.
  • Be explicit in your request for action. Don't just say forward this on. Spell it out with "Click here to recommend this to others you think would find it useful."
  • Keep testing campaigns and keeping tabs on the results so you know what works for you.
  • Viral marketing is not simply adding a "send to friend button" or similar so take some time to plan out your strategy and ensure it fits with your entire marketing mix.
  • Provide fun, entertaining, good quality content that is genuinely appealing to your target group. It's natural to want to share good content.

The appeal of viral marketing is that with a slim budget you can potentially get exponential growth as it takes off, however this takes planning and understanding your audience.

You are granted permission to reprint/republish this article on your own Web Site, in your own ezine, autoresponder series, online as long as it is not altered in any way and the link and link anchors as well as Author Bio is kept intact and unaltered. copyright 2006 AzACreations

About the Author

Discover how to build brands through online entertainment marketing using branded entertainment, viral marketing and advergames to pull in traffic, build relationships with your customers and generate leads.

Free whitepaper on the Top 10 Viral Marketing Mistakes That Could Sink Your Campaign & How To Set Yourself Up For Viral Marketing Success.