Optimizing the site
 

Home

Creating a Site

Generating content

Generating More content

Building pages with others content

Creating and publishing a site

Driving Traffic

Driving traffic to your site

Some other ways

Optimizing the site

Ways of making money

Making money with Affiliate programs

Making Money with CPC

Before Applying to AdSense

Understanding AdSense

Adsense Adsettings

Usage Of Colours

Making people to click

Controlling the Ads

Statistics

Getting sense out of adsense

More Tools

Adsense arbitrage

Free tools to increase earnings

Optimizing the site.

   Search engine optimisation is very simple, and involves the following steps:

 

  •   You need to understand how your pages are viewed by search engine software.
  •  You should take common-sense steps to make sure your pages are optimized from the viewpoint of these search engines.
  •  You need to avoid certain over-aggressive SEO practices, which can get your sites blacklisted by the search engines.

 

 How your site appears to a search bot

 To be found quickly by a search engine bot, you need to have inbound links to your site. More important, the links within your site should work properly. If a bot encounters a broken link, it cannot reach, or index, the page pointed to by the broken link

 Images

 Pictures don't mean anything to a search bot. The only information a bot can gather about pictures comes from the alt attribute used within a picture's <img> tag and from text surrounding the picture

 Links

 Some kinds of links to pages simply cannot be traversed by a search bot. a bot cannot log in to your site. So if a site or page requires a username and a password for access, then it probably will not be included in a search index

 File Formats

 Most search engine bots are capable of indexing many different kinds of file formats. For example, Google. File types which can able to index include: pdf, asp, jsp, html, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf."

 Excluding the Bot

 There are a number of reasons you might want to block bots, from all, or part, of your site. For example, if your site is not complete, if you have broken links, or if you haven't prepared your site for a search engine visit, you probably don't want to be indexed yet. You may also want to protect parts of your site from being indexed if those parts contain sensitive information or pages that you know cannot be accurately parsed

 The robots.txt File

 To block bots from traversing your site, place a text file named robots.txt in your site's web root directory (where the HTML files for your site are placed). For more information about working with the robots.txt file, log on to http://www.robotstxt.org/wc/faq.html

 

 Site Design Principles

 Here are some design and information architecture guidelines you should apply to your site to optimize it for search engines:

 Make a site map available to your users

 The major parts of your site should be easy to access using a site map  

Don’t use fancy graphics

 For most sites, the fancy graphics do not matter. If you are looking for search engine placement, it is the words that count.
 Always attributes for images
 Make sure you provide accurate alt attribute text for any images that are on your pages.
 Use text wherever possible
 Use text rather than images to display important names, content, and links.

 Navigability

 Pages within your site should be structured with a clear hierarchy. Several alternative site-navigation mechanisms should be supplied, including at least one that is text-only.
 Provide text links
 Every page in your site should be accessible using a static text link.

 Linking

 The links on your site constitute a very important part of how Google and other search engines will rank your pages.Links can be categorized into inbound links , outbound links, and cross links
 

 Inbound links

 These links point to a page on your web site from an external site somewhere else on the Web.

 Outbound links

 These links point from a page on your site to an external site somewhere else on the Web.

 Cross links

 These links point between the pages on your site.

 

 Page Rank and Inbound Links

 Inbound links are considered a shortcut way of determining the value of your web site, because other sites have decided your site has content worth linking to. An inbound link from a site that is itself highly valued is worth more than an inbound link from a low-value site, for obvious reasons.
 This concept is at the core of Google's famous PageRank algorithm, used to order search results. However, the PageRank algorithm by now has more than 100 variables (the exact nature of which is a deep and dark secret);
 Out bound links
 Every time your site provides an outbound link, there is a probability that visitors to your site will use it to surf off your site. this probability diminishes the popularity of your site, and Google will subtract points from your ranking if you have too many outbound links. In particular, pages that are essentially lists of outbound links are penalized. 

things you should keep in mind

·         Learn to view your site as a bot sees it (as text-only).

·         Determine if you need to exclude search engine bots from portions of your site (or, if you already do exclude bots partially or completely, review the exclusion and change it if necessary so your site can be indexed).

·         Use an include to add sitewide meta tag and description information. Tweak the meta information for the site's major content areas or for individual pages.

·         Create a mostly text, easily navigable site.

·         Check for, and fix, any broken links.

·         Work to add appropriate inbound, outbound, and cross links.

·         Choose keywords that make sense for your content, and the traffic you are seeking, and add them to the important elements of your page content.

·         Make sure your site avoids overaggressive SEO practices