Controlling the Ads
 

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Creating a Site

Generating content

Generating More content

Building pages with others content

Creating and publishing a site

Driving Traffic

Driving traffic to your site

Some other ways

Optimizing the site

Ways of making money

Making money with Affiliate programs

Making Money with CPC

Before Applying to AdSense

Understanding AdSense

Adsense Adsettings

Usage Of Colours

Making people to click

Controlling the Ads

Statistics

Getting sense out of adsense

More Tools

Adsense arbitrage

Free tools to increase earnings

Controlling Your Ads

  Attracting Relevant Ads

Getting the color and placement right will help improve your click-through rate. But either of those will affect which ads your site serves. In theory, Google controls the ads that appear on your site. You don’t get to choose them at all. In practice, there are a few things that you can do stop irrelevant ads from appearing and ensure that you get the ads that give you cash. The more relevant the ads, the greater the chance that a user will click and you’ll earn money.

The most important factor is obviously going to be your content. Google’s robot will check your site and serve up ads based on the keywords and the content on your page. Bear in mind that Google’s robot can’t read graphics or Flash or pretty much anything that isn’t text. I’ll talk about content in detail in chapter 8 but for now, remember that if you want to keep your ads relevant, you’ve got to

have the sort of page that Google can understand and use to give you the ads you want.  

 Keep The Title, Directory And Headlines Relevant  

How exactly Google’s robot reads pages is a secret guarded about as closely as Coca Cola’s special syrup formula. One thing that does seem to have an effect though is the title of your URLs and files. When you create your pages and view them on your computer before uploading them to the server, you should find that AdSense serves up ads related to the name of the directory that holds the page. That gives a pretty big clue as to at least one of the things that Google is looking at: the name of the directory. Actually, it’s not just the name of the directory that’s important. The name of  the file plays a big part too. If you have a website about wedding trains and the title of one of your pages is trains.php for example, there’s a good chance that you’ll get ads about Amtrak and Caltrain. That wouldn’t give you many clicks. Change the name of the file to weddingtrains.php and there’s a much better chance that you’ll

see ads related to weddings. If you find that the ads that are appearing on your site have nothing to do with your content, the first places to look are your directory and your title. Make them more relevant to your content and you should find that you get better ads. Another place to look is your headlines. Instead of using a <font> tag for your heading, try using the <h1> tag with headings that contain your keywords. That should help them to stand out to the robots. And if you don’t have any headlines at all, try adding some.

 Finding Keywords

 We know that Google’s robot searches websites for keywords, then reports back and tells the company what kind of ads to send to the site. If your site is about pension plans for example, then your keywords would be things like “retirement”, “401k” and pension”.Getting the right keywords on your site won’t just make your ads relevant; it will also help you to make sure that the ads you get are the ones that pay the most. There are all sorts of tools available on the Web that tell you how much people are prepared to pay for keywords. http://www.overture.com and http://www.googlest.com let you see how much people are prepared to pay, and http://keywords.clickhereforit.com also has a list of keywords with their prices. Again, you don’t want to build a site just to cash in on a high paying keyword but if you know that “401k” pays more than “retirement” for example, then it makes sense to use the higher paying keywords more than the lower paying ones.

Keyword Density 

You’ll need the right keywords to get the right ads. But you’ll also need the right amount of keywords. There’s no golden rule for the putting right number of keywords on a page to get the ads you want. You’ll just have to experiment. It also seems to be the case that keyword density is counted across pages, especially for high-paying keywords. If you have a site that's generally about cars and you write a page for car rental, a higher-paying keyword, you might find that you need to produce several pages about car rental before you get the ads. In general though, if you find that your ads are missing the point of your page and that your titles are all correct, then the next step would be to try mentioning your keywords more often and make sure that they’re all finely focused. For example, talking about “fire extinguishers” is likely to get you better results than talking generally about “safety equipment.”

Keyword Placement 

It shouldn’t really matter where you put your keywords, should it? As long as the right words are on the right page in the right amount of numbers, that should be enough to get you relevant ads, right?

 

Wrong.

 One of the strangest results that people have had using AdSense is that putting keywords in particular places on the page can have an effect on the ads the site gets. In my experience, the most important place on your webpage is directly beneath the AdSense box. The keywords you place there could influence your ads. For example, mentioning clowns in the space directly beneath the AdSense box could give you ads about circuses and red noses!

Keeping that in mind, you could play with your ads in all sorts of ways. If you had a site about camping for example, you might find that you’re getting lots of ads about tents and sleeping bags, which would be fine. But if you also wanted to make sure that one or two of your ads were about Yosemite or mobile homes, then mentioning those keywords once or twice on the page directly below the AdSense box could give you ads for sites with that sort of content too. Bear in mind though that you’ll often find that you get ads that try to combine the main thrust of your site with the words in that keyword space below the ad box. So if you had a site about gardening and you mentioned

“cabbages” beneath the ad box, you’re more likely to get ads about growing cabbages than ads about cabbage recipes. Experimenting with the placement of the keywords could allow you to control at least one or two of the ads you receive and help keep them varied. That’s definitely something to try.

Keyword Frames

 One of the reasons that websites don’t always receive relevant ads may be that all the navigation and other non-content words affect the way Google reads the page. If your links and other words take up lots of space, it could well skew your results. One way to avoid your navigation affecting your ads is simply to create frames. You put  all of your content in your main frame and the navigation material in a separate frame. Only the “content frame” has the Google code (google_page_url = document.location), so your keywords won’t be diluted by non-relevant words.

No 'Baiting'!

Often I've clicked through a 'promising' website, only to find reams of keyword  

 spam, interspersed with AdSense. Websites like these make AdSense look bad.

Keyword spam may trick search spiders, but your human visitors will leave disappointed.

People hate being 'baited' by a web marketer.  Offer content that makes

their visit worthwhile. Address the needs and concerns of your visitors with original content. Quality content builds trust and loyalty — and that, in turn, makes people want to click. Search rankings may change, but loyal visitors keep coming back for more!

 Changing Metatags

 Metatags certainly aren’t what they used to be and in AdSense, they’re barely anything at all. There’s a good chance that when it comes to deciding ad relevance, your metatags have no effect whatsoever. I’ve already mentioned that the title of your page will have an effect. It’s also very likely that the description does too. But that doesn’t mean that your metatags are completely irrelevant when it comes to AdSense. They aren’t. They’re only irrelevant when it comes to serving ads; they still play a role in search engine optimization and getting your site indexed faster.

 Inviting The Robot

So far in this page  I’ve explained some of the ways that you can tweak your page to keep your ads relevant. But the changes you make won’t have any effect until Google’s robot stops by and re-indexes your page. What will generally happen is that once you upload your new page, you’ll still get the old ads and you might have to wait some time before the robot visits it again and you can find out whether your changes have the right result. To get the robot to stop by earlier, reload the page in your browser, and then again a few minutes later. Do not click on any of the ads just reload and wait a few minutes before attempts. You should find that you receive new ads within a few minutes.

 Public Service Ads

 The penalty for not getting your keyword placement and density right isn’t just irrelevant ads. It could also be no ads at all. If Google can’t find any relevant ads to give you, it could use your space to present public service ads, which are very nice but they don’t pay you a penny. You might prefer to earn money and give it to a charity of your choice rather than give space on your site to a cause that Google chooses. The most obvious way to beat this problem is to specify an alternate URL in the event that Google has no ads for you. You can do this from your AdSense account. Instead of linking to the Red Cross or whoever it may be, you’ll receive a link to a site that you’ve pre-chosen.

You can also use this space to  deliver image-based ads that come from your server.  For offers that pay per action (clicks or signups), I like to use http://wbSponsors.com.  You can signup for a free account and find new ways to monetize your unused ad space. You can also use Google Backfill, a very neat service that allows you to select keywords relevant to your site and display targeted ads instead of the public service ads or your alternative URL. They’ll match your colors and styles and split the revenue 50/50. It’s all in line with Google’s TOS and makes good alternative to no revenue at all while you get your keywords fixed. The service is available at http://www.allfeeds.com

   Blocking Ads

Finally, the last way to control the ads you see on your site is to block ads you don’t want.  Google gives you a limit of 200 URL’s to block, which isn’t much. You might well find yourself burning through them pretty fast, especially if you try to block lower paying ads in favor of the higher-paying ones.  Playing with keywords,  content and placement will give you much better results.