Adsense Adsettings
 

Adsense Adsettings

Once your AdSense account has been approved, you probably want to get started by adding the code that will place Google's ads on your site. To get started with AdSense for Content , log into Google AdSense, and click the Ad Settings tab. The Ad layout code page will open

Getting Ad Layout Code

The Ad layout code page is used to generate code for content ads that you will place in your web pages. There are a number of sections of the Ad layout page used for choosing options, including:

·         Ad Type

·         Ad Layout

·         Color palettes

·         Channel choice 

Ad type

Ads are supplied by Google in units. An ad unit contains from one to six ads. A link unit,  contains four or five links to pages listing ads.
Your first choice is to decide which kind of unitad or linkyou want to display

When you choose to generate code for a link unit, the drop-down list to the right of the link unit radio button is used to decide whether the link unit will provide four or five links.

Ad units display ads directly on your pages, where they are probably more likely to be clicked than link units. Link units, a relatively new kind of Google unit, are in some ways one step removed; a link unit presents links to ads rather than the ads themselves. But the advantage of the link unit is that it takes up almost no space. This effective use of real estate makes sense if your site visitors are affirmatively looking for additional resources related to a topic rather than "impulse clicking." Once again, experimentation and trial and error is the best way to find what works on your site

Ad layout

The Ad Layout section of the ad layout code page is used to specify a size for your ad or link unit

 

 Ad unit names and sizes

Unit name

Size (in pixels) (width first)

Contains

Leaderboard

728 x 90

Text and images

Banner

468 x 60

Text and images

Large Rectangle

336 x 280

Text ads only

Medium Rectangle

300 x 250

Text and images

Square

250 x 250

Text ads only

Half Banner

234 x 60

Text ads only

Small Rectangle

180 x 150

Text ads only

Wide Skyscraper

160 x 600

Text and images

Button

125 x 125

Text ads only

Skyscraper

120 x 600

Text and images

Vertical Banner

120 x 240

Text ads only

 

 

Color palettes

Color palettes are schemes for the text and graphs of ad units that Google provides so that your ad units will work well with your site The best way to see which (if any) of these color palettes is right for a given web page or site is to run through the list of possibilities in the drop-down list

What Color Choice Works Best?

There's a lot of discussion in webmaster circles about what AdSense color (or color palette) choice works best. Ultimately, nobody really knows; it is different for different sites, and experimenting and watching the results make sense.

That said, there are two circulating theories that have strong advocates (but happen to be contradictory):

·         Use the color palette to match your site (if you do this, it is speculated, some users may click on the ads because they think they are part of your site, not ads).

·         Make a color choice that starkly contrasts with your site (by doing this, the ads are made more noticeable, and thus it is more likely that they may be clicked).

Selecting a channel

Channels are a mechanism for keeping track of which part of a site or which site if you are managing multiple sites in one AdSense account is generating clicks. Custom channels are channels that you define in advance of ad deployment

Placing AdSense Ads on Your Pages

Publishers may well wonder where they should place AdSense ads on their pages for the best results. There's a great deal of speculation about AdSense ad placement in webmaster circles, and not much hard data.

It is clear that ads placed above the fold meaning in the top third of the page, where they will be seen on any computer monitor without scrolling down do better than ads placed lower in a page.

The best-performing AdSense ad format and position is Leaderboard (also called a horizontal skyscraper) close to the top of a page. The second-best format is one of the several vertical skyscraper formats (Skyscraper and Wide Skyscraper), with the top ad very close to the top of the page, either along the left or right side. If a vertical skyscraper is positioned along the right side of a page, then you need to take care to use a page design with a total width less than 800 pixels so that the skyscraper along the right-hand side will display without horizontal scrolling on all monitors.

Beyond this basic placement information, you might want to consider whether it makes sense to put a great many ads on a single page (the Google limit is three ad units). There's something to be said for placing a great many ads on a page the variety might produce good choices for more visitors. However, the "noise" of displaying many ads can detract from your site, and some publishers get better results with fewer ads.

The bottom line is that you should experiment with ad placement and the number of ads on your site. What works well for your site is not necessarily what works well for another site, so there is no substitute for trial and error.

Applying Competitive Filters

Some times it's a good idea to filter ads so that they don't appear on your site. The most common reason for doing this is to make sure that competitors' ads don't appear on your site, but you might also simply want to make sure that ads from organizations you find offensive don't appear beside your web content.

To block ads, based on their destination URL, from appearing on your site, click the Competitive Ad Filter link found on the Ad Settings tab

Finding That Offensive URL

Suppose an AdSense ad appears on your site that you really don't like and want to ban. How do you determine what URL to use in the Competitive Ad Filters dialog to exclude the ad?

Following these steps will let you find the URL you need to ban:

1.      Right-click the ad title (the portion of the ad that is a hyperlink).

2.      If you are using Internet Explorer, select Copy Shortcut. On Mozilla or FireFox, the command will be something like Copy Link Location.

3.      Paste the selection into a text editor like Notepad.

4.      The destination URL for the ad will appear following the adurl= portion of the URL, and continue up to the ampersand (&).