“Innovating Media and Communication for the Next 5 to 20 Years”

There is no end to the ways we invent to communicate.

There is certainty of change. The uncertainty is how.

Anyone, anywhere can affect this change -- the business, the technology, the sources, and the methods we use to create, gather, produce, and disseminate data, words, sounds, and pictures. For personal or professional use; transmitted in private or available publicly; one-to-one, one-to-many, or many-among-many. One individual can have a huge influence on the entire world’s social, economic, political, and cultural state.

Are you prepared for change – and to face uncertainty?

Could you be the innovator of the next revolution in how we stay informed, communicate, learn, or are entertained?

Do you know how to generate creative desirable ideas; formulate a worthwhile vision; develop a viable business case; push technology into the unknown; collaborate across foreign disciplines; and persuade others to endorse your innovation?

If you aspire to be the next Sergey Brin (Google), Larry Page (Google), Jerry Yang (Yahoo), Steve Chen (YouTube), Chad Hurley (YouTube), Chris DeWolfe (MySpace), Tom Anderson (MySpace), Pierre Omidyar (EBay), Jeffrey Bezos (Amazon) or the older Steve Jobs (Apple, Pixar), Bill Gates (Microsoft), Paul Allen (Microsoft), George Lucas (Dreamworks), Steven Spielberg (Dreamworks), or Mark Cuban (Internet radio), you’ll want to discover the answers to further your dream.

“Innovating Media and Communications for the Next 5 to 20 Years” prepares you to think ahead and to act.

Henry Heilbrunn, working with students in Bangalore, India, 2008 (Photo by Thom Luce)

The course stimulates you to observe the entire world and your close-in environment – and then to seize the opportunity to change just a tiny bit or all the world. It combines learning to be creative, conceiving new offerings, developing business expertise, and understanding technology.

It brings together students of business, communication, computer science, media, and others to innovate in the common context of media and communications – an experience we all share nearly every hour of every day. The course looks at how the industry will evolve over the next 5 to 20 years and how you individually and with your colleagues collaboratively can influence its evolution – whether it is by stretching technology, imagining new business models, or developing new products and services.

The course responds to the need to retain and grow innovativeness to remain a leading competitor in a global economy. It targets an industry where aged companies sluggishly confront the rapid change of technology and communication and fresh, highly capitalized companies succeed them. It fills an academic opportunity to prepare students to work across disciplines – as they must in companies – in strategic thinking, basic business knowledge, management skills, and to understand the forms of media and communication that they will benefit from as their careers advance.