Henry Heilbrunn, founder of Interactive Directions
leads creative and innovative idea-generation and business and product opportunity development as a strategic management consultant and visiting university professor.

With 25 years of consulting experience and earlier executive participation in business startups, Heilbrunn brings multiple dimensions to these advisory services and academic placements – a national journalist and in senior management at The Associated Press for nearly 10 years; a founding executive of multiple startup online services from when personal computers were introduced through early years of the Internet; and a visiting university professor, teaching how to conceive new forms of media and communication.


Henry Heilbrunn preaches what he practices.

Innovative: Heilbrunn never set out to be innovative -- yet he has been an executive in charge of product and business development for large and small companies and multiple startups. USA Today named in 2007 the online startup, Prodigy Services, for which he was a founder as one of the 25 things that shaped the Internet.

Instructive: Heilbrunn never set out to preach -- yet he taught hundreds of university students in the U.S., Europe, Asia, and Africa to think creatively and inventively about the future of media, communications, technology, and business as well as his clients as an international strategic management consultant since 1993.

Intensive: Heilbrunn intended his career to be in journalism, the traditional kind, as a reporter and writer. It began that way at The Associated Press in Ohio and in New Jersey as its bureau chief. When he was recruited to headquarters, he became intrigued with the emerging technology of the mid-1970s. Back then, cable television and satellite broadcasting were threatening print and over-the-air TV. He helped pioneer new media ever since.


Academician: Heilbrunn taught the course that he developed “Innovating Media for the Next 5 to 20 Years” as a

visiting professor at Ohio University in Athens, Ohio; a guest lecturer at University of Leipzig in Liepzig, Germany; and as a Shapiro Fellow at George Washington University in Washington, D.C.

He was clinical faculty in summer programs for Ohio University MBA and undergraduates in Ancona, Italy, at the Faculty of Economics "Giorgio Fuà" at the Università Politecnica delle Marche; in Bangalore, India, at Christ College; and in Wuhan, China, at Huazhong University of Science and Technology. He also taught in Nha Trang, Vietnam, and lectured on the future of media at Addis Ababa University in Ethiopia. The U.S. Department of State sponsored university lectures in Germany and, through the Fulbright Scholars program, in Ethiopia.

He served as a national trustee of Ohio University, a state institution of higher education with 30,000 students in Athens, Ohio, in 2010 to 2013.

Consultant: Heilbrunn leverages a decade-plus of consulting for chief executive officers, chief operating officers, chief marketing officers, and directors supported by 15 hands-on years as a corporate executive and another 10 inquisitive years as a journalist. He has conceived, implemented, and carried P&L responsibility for media, entertainment, financial services, commerce, and technology businesses around the world.

He’s run a product development and marketing department as Senior Vice President for Prodigy (owned by CBS, IBM and Sears, later subsumed by AT&T), with $100 million revenue responsibility and more than a million households as customers; served as chief operating officer for a startup Cablevision Corp. business during a 15-month interim assignment; managed a year-long task force of internal employees and external consultants for Europe’s largest satellite operator SES Global to initiate a new line of business; conducted market research and written business plans for Microsoft and Viacom; and designed marketing and branding strategy for NBC and MasterCard. He consulted – at the request of the Fulbright program through the Horn of Africa Press Institute – for three independent English-language print newspapers in Ethiopia’s capital city of Addis Ababa on how to expand their profitability and broader entry onto the Internet.

He founded Interactive Directions to provide worldwide strategic advisory services, business development, and interim executive management in 2000. He was a co-founder of Multimedia Resources in 1993, which merged publicly with seven other companies to form the publicly traded Luminant Worldwide Corp. (NASDAQ: LUMT) in 1999.

Henry Heilbrunn Recalls University Experience

Journalist: From 1984 to 1991, Heilbrunn joined Prodigy from CBS, where he had been editorial director of Venture One, an early joint experiment with AT&T in 1982, to deliver information services to homes through television sets and the telephone. That was his second profession after being a reporter, bureau chief, in general management, and a corporate officer at The Associated Press for nine years.

Heilbrunn received his BA, with Honors, in Journalism from Ohio University and MBA, from the Executive Program, in Management at New York University. While an undergraduate at Ohio University, he was the student news director and nighty television co-anchor of WOUB AM-FM-TV.