Blogging and Social Media

Engage your candidates and customers using the power of the next web 

What is Blogging

(and why is it important?)

Blogging (or, Web-logging) is referred to a certain kind of website that gets chronologically updated and enables self-publishing by people who do not know the basics of web-design or HTML.

As defined by the Wikipedia:


  • A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order).
  • Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software on regular web hosting services.
  • · Like other media, blogs often focus on a particular subject, such as food, politics, or local news. Some blogs function as online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.


Because blogs offer an easy way for people to connect with others and express themselves (therefore, fulfilling mankind’s two basic higher order needs !) it has grown exponentially after it started.


Some facts from Technorati ( ) which is a blog tracking and search tool:

  • Technorati now tracks over 35.3 Million blogs
  • The blogosphere is doubling in size every 6 months
  • It is now over 60 times bigger than it was 3 years ago
  • On average, a new weblog is created every second of every day
  • 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
  • Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour.

With these kind of numbers it is easy to see why businesses are getting excited about the “blogosphere” (which is the name for the ecology of blogs).

Many people commenting and expressing themselves on blogs invariably focus on their workplaces and the products they use. These conversations are invariably richer than any structured interviews or focus group discussions. Organizations that join these conversations will differentiate themselves from their competitors in building a relationship with bloggers.

The series of workshops for clients would explain the opportunities of engaging the blogosphere to build a brand and a distinctive image globally and to showcase its culture for prospective employees.

What can Imagence do for you?

 The Imagence Partners can help you in various ways regarding engaging the social media. One of our service offerings is the social media and blogging awareness sessions. The workshops will cover the following themes:

  1. Introduction to blogging
  2. About blogging
  3. Benefits of blogging
  4. Skills required to blog effectively
  5. Organizational processes to support an open blogging culture.
  6. How to share knowledge and learning through blogging.

 The duration of the workshops would be 4  to 8 hours.

About The Imagence Partners

The Imagence Partners is an OD and HR Consulting firm that helps organizations in various ways. These range from setting up processes and policies for a HR function for small and medium businesses, to developing internal HR talent, diagnosis and design of Organizational Development initiatives to helping businesses get ready for the next generation of employees.

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