First International Workshop on Social Media and Services (SMS2012)

(Co-located with 10th International Conference on Service Oriented Computing, 
ICSOC 2012, November 12-16, Shanghai, China)


The advent of social media and social networks on the Internet has redefined our existence as social beings. Driven by the phenomenal ease in discovering and maintaining relations, we can now afford to be more sociable with more people. Whether we want recommendations for grocery-shopping or we simply seek company for some idle chit-chat, we do not restrict ourselves to just our family members or our co-workers. If we are deeply concerned about a social or political issue or if we feel cheated by the quality of any product / service, we no longer feel helpless - we know that one assertive post of ours can potentially generate tremendous public opinion. We do not need to inherit the same tastes as our relatives or friends because we can easily establish new contacts with groups who share our interests and pursuits. Such a movement is reshaping our societies by eroding the constraints of geographic barriers toward social linkages.
As we increasingly become more active on online social networks, it is only natural that businesses will invest more to approach our virtual avatars to sell their products and services. However, social media has transformed advertising in unprecedented ways - the advertiser can now get a complete background of a prospective customer who "liked" the advertisement. Not just B2C, social media has revolutionized C2B communication too - it is imperative for every modern business to analyze what their consumers are saying on social forums because good vibes from end-users radiate exponentially and the bad ones propagate even faster! Even as we witness an overwhelming rise in the number of social media based businesses and their monumental impact on other businesses and society at-large, we believe that the current set of social media services, are just the tip of the iceberg of potential opportunities waiting to be unraveled.

This workshop seeks to inspire research on how the next generation of services can leverage social media. We wish to study research issues that may arise when businesses look to tap social media and gather momentum to address such issues by bringing together researchers, practitioners and educators from different disciplines.


We invite original and unpublished papers that discuss novel algorithms, software architectures and systems, and empirical studies on how social media can fuel impactful services. The list of topics include but are not restricted to:
  • Analyses of identities in social networks and implications for businesses
  • Analyses of opinions expressed in social network to construct feedback for products/services
  • Social media and services in/for the enterprise
  • Social processes (crowd and enterprise-level processes)
  • Social awareness driven by social media
  • Integration with social networks with web services and REST-ful APIs
  • Social software and business process modelling and management
  • Credential and data sharing between social networks and service providers
  • Tools/frameworks to facilitate creation of social media based applications
  • Targeted Services or Marketing that leverage social networks
  • Self-Service in Social Networking
  • Issues concerning trust and authority of businesses driven by social media

Important dates

(Workshop chairs can grant extension to individuals under special circumstances provided that the hard deadline for the camera-ready version is respected.)
  • Paper Submission Deadline for Workshops: 14th August 2012
  • Paper Acceptance Notification: September 15, 2012
  • Camera Ready Version & Copyright Submission: October 1, 2012


Authors are invited to submit full papers (12 pages), short papers (6 pages) or demo papers (4 pages). Papers should be written in English, strictly following Springer LNCS style including all text, references, appendices, and figures.  Please submit papers via the EasyChair Conference Management tool (http://www.easychair.org/conferences/?conf=sms2012) in PDF format. For formatting instructions and templates, see http://www.springer.de/comp/lncs/authors.html

All submissions will be peer-reviewed by members of the international program committee. Paper acceptance will be based on originality, significance, technical soundness, and clarity of presentation. Accepted papers will be included in the workshop proceedings, and circulated to participants prior to the event. Workshop proceedings are planned for publication by Springer-Verlag.

At least one author of an accepted paper must register and participate in the workshop. Registration is subject to the terms, conditions and procedures of the main ICSOC conference, please see details at the ICSOC website: http://www.icsoc.org/


Workshop chairs

Program committee (tentative)

  • Dipanjan Chakraborty, IBM Research, India
  • Zhixiong Chen, Mercy College, USA
  • Niloy Ganguly, Indian Institute of Technology, Kharagpur, India
  • Wesley M. Gifford, Watson Research Center (IBM), USA
  • Hakim Hacid, Alcatel-Lucent Lab, France
  • Agnes Koschmider, University of Karlsruhe, Germany
  • Geetika T Lakshmanan, Watson Research Center (IBM), USA
  • Amit Nanavati, IBM Research, India
  • Sherif Sakr, NICTA, Australia
  • Zhe (Jay) Shan, Manhattan College, School of Business, USA
  • John Shepherd, University of New South Wales, Australia
  • Lav R Varshney, Watson Research Center (IBM), USA
  • Maja Vukovic, Watson Research Center (IBM), USA
  • Schahram Dustdar, Vienna University of Technology, Austria
  • Les Nelson, PARC, USA
  • Cesare Pautasso, University of Lugano, Switzerland