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Social Learning Theory

Social Learning Theory (also known as "observational learning") states that people learn by imitating the actions of others. This theory argues that the more we identify with/relate to a person, and the more we see ourselves in them, the more likely we are to imitate them. Additionally, we are most likely to imitate another person when they are vicariously reinforced. 

In simpler terms, we learn by imitating those with whom we identify with, and we are more likely to imitate them when we see that they are rewarded for their behaviour.