Academic Employment

School of Administrative Studies, York University

Associate Professor of Marketing (Tenured), Jul 2023 – Present

Assistant Professor of Marketing, Jul 2019 – Jun 2023

Sam and Irene Black School of Business, Penn State Erie

Assistant Professor of Marketing, Aug 2016 - Jun 2019

School of Business, Ajou University

Assistant Professor of Marketing, Mar 2013 - Aug 2016

Education

PhD in Management (Field: Marketing), Joseph L. Rotman School of Management, University of Toronto, Nov 2012              

MBA, Seoul National University, Aug 2006

B.S. in Computer Engineering, Seoul National University, Aug 2002

Peer Reviewed Articles (* = equal contribution)

Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2024).  Category-Level Drivers of the Market Share-Rank Power Law Relationship. European Journal of Marketing, 58(6), 1653-1675. [ABDC JQL A*] https://doi.org/10.1108/EJM-05-2022-0360 

Ching, A., Horstmann, I. & Lim, H.* (2021). Complementarity of Information Products, Review of Marketing Science, 19(1), 1-32. [ABDC JQL C] https://doi.org/10.1515/roms-2021-0004  

Ching, A., & Lim, H.* (2020). A Structural Model of Correlated Learning and Late-mover Advantages: The Case of Statins. Management Science, 66(3), 1095-1123. [ABDC JQL A*]  https://doi.org/10.1287/mnsc.2018.3221 

Bae, Y. H., Gruca, T. S., Lim, H., & Russell, G. J. (2020). The Size-Rank Relationship for Market Shares of Consumer Packaged Goods. Applied Economics, 52(54), 5986-5994.  [ABDC JQL A]  https://doi.org/10.1080/00036846.2020.1781774 

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2019). The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders. European Journal of Marketing, 53(7), 1333-1354.  [ABDC JQL A*] https://doi.org/10.1108/EJM-08-2017-0526 

Ching, A., Clark, R., Horstmann, I. & Lim, H.* (2016). The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs, Marketing Science, 35(1), 158-181.  [ABDC JQL A*] https://doi.org/10.1287/mksc.2015.0925