Full Abstracts and Bios of Senior and Junior Speakers


|| Klaus Bondam, Director, The Danish Cultural Institute/Benelux

“A European Cultural Cooperation - An inside look from Brussels”

§ ABSTRACT: Klaus Bondam, former deputy mayor in the City of Copenhagen, is today the director of the Danish Cultural Institute/Benelux based in Brussels. He has been heavily engaged in the MORE EUROPE-initiative, which is a civic-society initiative taken by a group of leading European cultural institutes based in Brussels and other European cultural foundations. The initiative lobbies for getting the EU external action services to include cultural diplomacy, cultural exchange and cooperation more in their work outside the EU. Klaus Bondam will in his speech talk on the thoughts and ideas behind MORE EUROPE (www.moreeurope.org). Klaus Bondam will also talk about the work of the EUNIC-network (European Union National Institutes for Culture), which consist of more the 80 clusters worldwide. Finally Klaus Bondam will elaborate over the role of art and culture in a Europe under pressure due to the financial crisis; a topic that the Danish Minister for Culture Mr. Uffe Elbaek raised an awareness of during the Danish EU-presidency in the first half of 2012 through the work of his TEAM CULTURE 2012.

§ BIO: Klaus Bondam originally trained as computer assistant and customs officer. He first obtained recognition as an actor when he appeared in the Dogme-movie “Festen” (1998) and has since had a versatile career as an actor in movies, television (including “Krøniken” og “Langt fra Las Vegas”) and theatre. He has been the manager of two major theatres in Copenhagen and together with film director Hella Joof, he wrote the script for the comedy “Shake It All About” (2001) in which he also appeared as the priest. In 2002 he was elected to the City Council in the City of Copenhagen for the Social Liberal Party, where he 2006-2009 functioned as Mayor for the Technical and Environmental administration and in 2010 Mayor for the Employment and Integrations administration. By the end of 2010 he left politics.

Klaus Bondam is married to landscape architect Jacob Kamp.



SESSION 1: Communication, Media & Participation---

|| Peter Dahlgren, Emeritus Professor of Media and Communication Studies, Lund University, Sweden

“Democratic Participation and Digital Media: Retrieving the Normative Dimension”

§ ABSTRACT: Democracy in the Western society has hit on difficult times. Among other things, mainstream politics has increasingly become realm of instrumental discourses, where economic rationality tends to prevail over all other concerns and considerations. This form of “economism”, often linked with what can be called “market fundamentalism” , suppresses discussion on what the good society should look like, and what values should guide it. This impoverishes the public sphere; we see are on the one hand, civic apathy and even cynicism, and on the other, alternative politics of various kinds, often driven by normative visions, yet too frequently taking the form of single issue activism.

One response to declining civic engagement, usually deriving from policy circles, is to treat the web as a means for enhancing involvement from citizens. While the web can facilitate participation in various forms, there can be no “ techno-fix” for the dilemmas of democracy.

In this presentation I wish to explore some of the normative dimensions that come into play in regard to participation in democracy, in particular via digital media. I will focus on three themes in this regard.  The first has to do with the values that undergird civic cultures. Democracy is not just a formal system, but also a way of life, founded on normative premises. Democratic values involve not only self-evident virtues as equality and tolerance, but also the more challenging loyalty to the rules of democratic procedures – which ultimately must take precedence over group interests.

The second theme has to do with the basic moral questions that arise regarding our responsibility  towards the Other – those that we encounter  online in what the late Roger Silverstone calls the Mediapolis. In this environment, digital media generate new ethical situations by situating us in relationship to distant others.

The third theme connects with the dynamics of engagement and disengagement. While many factors account for declining civic participation, I would highlight the corrosive impact of market fundamentalism and its utilitarian orientation.  The process of commodification puts a price tag on just about everything, not only deepening social inequality, but also altering our relationship to central features of the lifeworld: values, morals, our sense of justice . In terms of democratic participation in the online environment, our identities as citizens are edged out by our sense of ourselves as consumers. The rise of alternative politics, manifested on the web, despite its limitations, can be seen as a healthy response to these problematic developments.

§ BIO: Emeritus Professor of Media and Communication Studies from Lund University. His research focuses on democracy, the evolution of the media, and contemporary socio-cultural processes, including identity formation. In recent years his work has been focused on the uses of the newer media by young citizens for political participation.

| Krystina Benson, Bond University, Australia

“The Committee on Public Information: Persuading a Nation to War”


§ ABSTRACT: This paper discusses findings from an archival case study of the Committee on Public Information about how the cultural systems of propaganda, journalism and popular culture can be used in persuading, informing and entertaining of audiences to galvanize support for a cause. The Committee on Public Information (CPI) was an American government propaganda organisation credited with successfully mobilizing public opinion to gain support to enter World War I. The CPI had over twenty divisions. This study analyses three: the Division of News, composed of newspapermen to gain media support; the Four Minute Men, a national group of rhetorical orators who spoke at motion-picture houses; and the Division of Pictorial Publicity, a group of famous illustrators who created the only colour images available of the war.

A variety of opposed stakeholders, including immigrants of Irish and German descent, women who were considered dangerous pacifists, and businessmen whose industries were needed to generate war goods, were addressed through a transmedia campaign. Strategies of the campaign included media relations, endorsements by public figures and celebrities, and inducing citizen-to-citizen peer pressure at a local level, and social interaction on a local, state and national level. The CPI’s propaganda campaign utilized all media forms available at that time including the tactics of speeches, posters, buttons, music, school competitions, and fashion. The highly successful campaign rallied the nation to arms and war work, and convinced Americans to change their daily lives in order to ration war goods and financially support the war.

The study contributes to understanding how the expectations of persuasion, truth and amusement relate to each other when mediated in cultural systems. An analysis using close reading of archival documents and Yuri Lotman’s concept of the semiosphere found that media credibility and transmedia bridged a gap between disparate cultural systems to create a successful campaign.

§ BIO: Krystina Benson was born in a small city called Guelph in Ontario, Canada. She obtained an honours co-op degree in Speech Communication (major), English Literature, (minor) and Digital Arts Communication (specialization) from the University of Waterloo in Waterloo, Ontario, Canada. In early 2012, she was awarded her PhD from Queensland University of Technology, in Brisbane, Queensland, Australia for her dissertation entitled: The Committee on Public Information: A war propaganda transmedia campaign. The study took her to Washington where she examined archival files of the CPI to learn more about the historical relationship between propaganda, popular culture and journalism. Currently, she is an Assistant Professor in Public Relations at Bond University in Robina on the Gold Coast, Queensland Australia. She specializes in the area of crisis communication, and also teaches an introduction to public relations subject, internet advertising, public speaking, amongst others. Her professional and research interests include social media strategy development, crisis spokesperson discourse, online activism, public opinion research and the circulation of persuasive messages.


| Jonas Agerbaek Jeppesen, Roskilde University

“Democracy, Oral Culture and Communication for Social Change in Rural Malawi”


§ ABSTRACT: African cultures South of Sahara are famous for their fireside tales – or folk stories, as they might be labelled. Yet connoisseurs and collectors lament the fact that these educative and long-preserved oral traditions are crumbling in the face of oppression and cultural imperialism, Western or not.

This paper, however, discusses what happens when actually existing oral culture meets public sphere deliberation in Malawi. In this country, a handful of NGOs are the main actors in mediatising development discourse, and to achieve their goals, they make strategic use of orature (Thiong’o 2007) like traditional storytelling. Based on original fieldwork carried out in South-East Malawi in 2010 and late 2011, the paper first supplies an ethnographic understanding of the interactions between traditional storytelling and development discourses. These interactions unfold in the communicative ecologies of the two rural village sites of Nkhuta and Tambala. Second, drawing on an action research component of the same case study – which included setting up storytelling workshops that challenge the (mainly female) storytellers to use their skills to address their community’s development issues and record those stories as program segments for community radio – the paper then focuses on how diverging perspectives on politics and tradition are shared, contested, and revamped in that workshop process. This part of the presentation is spiced up with field video recordings.

The case study mixes ethnographic and action-oriented approaches, and the study thus positions itself within the Communication for Social Change paradigm. As such, it focuses on understanding culture and contextualizing social change through dialogical processes with the research participants. It is, however, not always clear how these ideals fold out once they enter the mud and mess of actual practice. The dissertation that I am currently writing up proposes constructive, philosophical justifications for empowering the oppressed in a culture-centred, dialogic, and participatory form of communicative intervention. This theoretical discussion draws on liberation pedagogy (Freire 1970) and deliberative democracy theory (Young 1990, 2000), as well as an Arendtian conception of storytelling as public resource for ‘enlarged understanding’ (Disch 1993, Jackson 2002). In this paper presentation, the normative justifications resulting from this investigation foreground a critical discussion of the extent to which orature enables the participating storytellers, who are also ordinary community members, to engage dynamically in new mediatised public and political communication environments.

§ BIO: Jonas Agerbæk Jeppesen (joagje@ruc.dk) has been conducting fieldwork in Malawi for a total 6 months in 2010 and 2011, and this year he submits his MA dissertation “Democracy, Oral Culture, and Communication for Social Change in Rural Malawi” at the departments of Communication and Philosophy, Roskilde University, Denmark. Supervisors: Thomas Tufte and Sune Lægaard. In 2011, between the two phases of fieldwork, Jonas delivered a midway presentation of the project at the “Children’s and Young People’s Media in Africa” conference, University of Westminster, London, and he was a student scholarship holder at the Nordic Africa Institute in Uppsala. Jonas also worked as an audience research consultant on building community media platforms for ADRA Malawi, and he has experience with media production, both freelance and as an intern at DR (the national Danish Broadcasting Cooperation). Among Jonas' research interests are storytelling, mediated publics, and the philosophy of dialogue. An article on his presentation is forthcoming in The Radio Journal, special issue on community radio in Africa in 2013.

SESSION 2: Women’s Empowerment in a Globalised Society---

|| Nauja Kleist, Senior Researcher, Danish Institute for International Studies, Denmark

“Between Respectable and ‘Failed’ Masculinity – Gender and Recognition in the Somali Diaspora”


§ ABSTRACT: Following years of civil war, many Somalis are displaced in Western countries as refugees or family re-unified persons. This situation has caused multiple losses of social position and upheavals in gender relations. Although both men and women are subject to these changes, Somalis describe the situations of men as more difficult. Taking departure in multi-sited fieldwork in Copenhagen, Somaliland and London, this paper explores how Somalis negotiate respectable masculinity in the Diaspora, arguing that men’s difficulties are articulated as a transfer of male authority to the welfare state, reflecting female empowerment and male misrecognition. However, the focus on men’s loss can also be understood as processes of positioning and of re-instituting a ‘traditional’ gender baseline in which the positions of respectable versus failed masculinity are established.

§ BIO: Nauja Kleist is a senior researcher in the migration unit at the Danish Institute for International Studies (DIIS). She holds a PhD in sociology and an MA in international development studies. Her research focuses on return mobilities, transnationalism, diaspora mobilization, migrant associations, gender relations, and belonging, especially in relation to Somali diaspora groups and Ghanaian migration.

| María Martín de Almagro, Université Libre de Bruxelles and LUISS Guido Carli in Rome - GEM PhD School, Erasmus Mundus Joint Doctorate on Globalization, EU and Multilateralism

“Transnational Advocacy Networks and Local Women Organizations’ Empowerment: Converging frames, diverting goals in post-conflict resolution”

§ ABSTRACT: A growing number of scholars, particularly within the liberal-cosmopolitan approach (Held: 1995, Kaldor: 2005; Juris 2008), assert that international NGOs and transnational advocacy campaigns are emerging as a powerful new force in international politics and conflict resolution. Nevertheless, few scholars investigate the problematic of how the power struggles on the ground between local civil non-state actors can transform the way we think about societal forms of intervention. We examine the emergence and implications of local civil society resistance against the practice of a liberal peace-building framework of action as pursued by international NGOs in post-conflict Burundi. We argue that international donors spend most of their resources empowering relatively elite organizations that replicate donors’ ideas and interests and thereby extend donors’ power into the recipient society. As a result, the potential of civil society’s involvement to achieve democratization and sustainable peace is lost.

We contribute to the critical theoretical debates by examining the nature, prospects and limitations of local resistance from women groups towards the international NGO Working Group on Women, Peace and Security. For so doing, we examine the evolution of the transnational advocacy campaign for ending post-war gender violence in post-conflict Burundi and implementing UNSCR1325 on Women, Peace and Security. Drawing on process tracing, participant observation and semi-structured interviews, this paper will argue that the acceptance of funds and expertise from international NGOs increases the likelihood of transforming the framing of the initial campaign and the likelihood of a depolitization and exclusion of the receiving end’s local civil society. In this sense, rather than securitizing gender mainstreaming, the transnational advocacy campaign may actually be complicit in constructing and sustaining the very patterns of oppression they seek to subvert.

§ BIO: Maria was born and raised in Spain. She is an Erasmus Mundus fellow at the GEM PhD School in Europeanization, the EU and Multilateralism. She graduated magna cum laude with a triple degree from University of Granada, John Moores Liverpool University and Universite de Provence in 2007 and obtained her Masters in European Studies from the College of Europe in 2008. As recipient of the Fulbright scholarship, she obtained her Masters in Public Policy from the University of Michigan in 2011. She has also worked with the EU in Brussels and New York and has worked for the non-profit sector in South Africa and France. Current academic and professional interests focus on the intersection of global civil society, human rights, human security, and development, particularly in post-conflict settings. Maria is fluent in Spanish, English and French and has conversational proficiency in German.

| Eneida Chacón Botello, MA Mundus Urbano, Institut d´Urbanisme de Grenoble, France,

“Women, Cities and Citizenship. Housing Policies and Gender: the case of “Sol Naciente” neighbourhood in Cordoba, Argentina”

§ ABSTRACT: The presentation will display the outcomes of the research “Housing Policies and Gender: the case of “Sol Naciente” neighbourhood in Cordoba, Argentina”, delivered as the final dissertation for the Mundus Urbano Master Programme in “International Cooperation and Urban Development”. The research project was developed during the author’s internship within the “Latin American Women and Habitat Network” and Cordoba National University’s research institute – INVIHAB.

The research analyses to what extent housing policies may contribute to reinforce the disadvantageous gender condition and position of poor women, specifically in developing countries. Within the approach of “Gender and Development” the research examines the relationship between gender and housing. In so doing, it revises the concept of “The Right to the City” - first coined by Lefebvre in his work “Le Droit a la Ville” (1968) - and its interpretation from a gender perspective.

In today's world, immersed in an unstoppable process of urbanization, cities are becoming, more than ever, a melting pot of different identities, cultures and values. This situation is facing cities with major challenges for hosting and promoting that diversity and for becoming spaces where all persons are free to fulfil their own desires.

Even though, we must celebrate that in recent decades a valuable progress has been achieved in terms of women’s’ rights recognition; still within cities challenges - as spaces where citizenship is originated and built – remains the incorporation of the gender dimension, traditionally obviated when not denied from the urban development process. This need is even more urgent in Latin America where mainstreaming gender into urban development still is in its early stages.   

Within this context, the starting points for the research are: Firstly, gender and space are social constructions and, therefore, not neutral categories; secondly, gender inequalities are in the basis of poverty; in this regard, public policies which do not challenge them are, hence, fuelling poverty cycles. If urban planning and housing policies continue ignoring these conditions, they will keep entrenching gender inequalities and making difficult for women to surpass domestic spaces and to articulate reproductive and productive work.

In this regard, the case study of “Sol Naciente” can be taken as an illustrative example of these circumstances. “Sol Naciente” is a city-neighbourhood in Cordoba, Argentina, developed within the programme “Mi casa, mi vida” – a 12.000 housing units relocation programme for informal dwellers. The programme was implemented between 2004 and 2008 and was steered by the regional government and financed by the Inter-American Development Bank.

Based on a series of interviews conducted to women resident in the neighbourhood, the research does a qualitative analysis focused on finding out the implications of the housing programme in their lives. The case analysis is structured into two parts; the first one presents a general outlook on the level of satisfaction with the house and the neighbourhood, as well as the first approach to the women’s safety perception. The second part displays a more in-depth analysis under the scopes of public space, facilities and mobility. Due to the special relevance of safety for women in the Latin American context, it was used as a cross cutting issue throughout the analysis. 

By providing empirical evidence and assessing “Sol Naciente” women’s gender condition and position, the research’s objective is to identify policy lessons, which may help to develop more targeted and socially sustainable housing policies in the future.

§ BIO: Eneida was born and raised in southern Colombia, and graduated as a lawyer from Externado University in Bogotá. She did a specialization course in Regional Management and Planning in Los Andes University. Since her graduation in 2002, she worked for Bogotá City Council and was involved in different projects concerning urban planning instruments, public spaces administration and land management tools. Since 2010, Eneida is a student and scholarship holder of the Mundus Urbano Master Programme in “International Cooperation and Urban Development”. She is currently studying the second year of the Master at the Institut d´Urbanisme de Grenoble in France. As part of the Master, he is doing her internship and writing her thesis in Córdoba, Argentina. She has a special academic and professional interest in mainstreaming gender in urban planning.


|| Peter Horn, Managing Director, Peter Horn & Co. Ltd, Denmark

“Leadership: Creating a Future Career”

§ ABSTRACT: The workshop covers the following aspects: The definition of leadership. The career game. Your future. Your brand. Your network. Your superiority. Strategy and implementation.                  

§ BIO: Managing director of Peter Horn & Co. Ltd, and a Danish management consultant, author, editor and TV-producer (www.peterhorn.dk). He has worked with a number of universities and business schools in Denmark, as well as international organisations in Norway, Sweden, the UK, Australia, Switzerland and Slovenia regarding his expertise in leadership development and personal branding. His latest book, "Personal Branding", offers wide-ranging advice on how to market yourself from a local, regional, national and international perspective.

He has been on the executive committee and advisory board of the Master in Experience Leadership education at Roskilde University (2005-2009) and in 2010 was given the first Master in Experience Leadership Award.


SESSION 3: Cultural Diplomacy and Cultural Policy

|| Gerald Lindstone, Director, Institute for Creative and Cultural Entrepreneurship, Goldsmiths, University of London, UK

“Cultural Relations and Diplomacy: Europe”

§ ABSTRACT: In March 2012 the Ditchley Foundation met to discuss cultural diplomacy. The diverse group of participants “agreed that the nature of cultural diplomacy was changing fundamentally, in a digital, interconnected, multipolar world. Pushing any kind of exclusive national culture was giving way to help interaction and collaboration at every level. Meanwhile the relatively small part played by officially sponsored cultural activity, compared to commercially driven culture of different kinds, and informal, individual activity, had to be fully recognised”. Bearing this in mind we will look at two directions of cultural diplomacy, that within the and across the EU and that between the EU and the rest of the world.

This is interesting in a European context as the majority of concern in conferences and in cultural diplomacy studies in universities is with the ‘cultural diplomacy’ carried out by the formal state mechanisms or their agencies or the pronouncements of international organisations that have no direct operational arm such as UNESCO rather than more informal and commercial activity – which is a very powerful opinion former, as is international media.

Recent research by Rod Fisher into the state of  EU cultural diplomacy identified the following areas – that there has been a shift from traditional cultural diplomacy relations with Third countries to more focused cultural cooperation - that the terminology of cultural diplomacy is not agreed  “terms such as cultural diplomacy, cultural co-operation, cultural exchange and cultural relations used interchangeably without appreciation of the subtle, but important, difference in meaning” – that the Netherlands and Sweden have made substantial changes to policy – the  European Union National Institutes of Culture (EUNIC) has become a key pan European player [ maybe the main one] with cultural hubs and ‘mutual’ projects worldwide, although there are identified advantages and concerns with its approach. Rod Fisher also noted that one area that seemed to be constant from EU countries over the last few years was to concentrate external activity in line with trade activity particularly towards the BRIC countries and to a far lesser extent to European Union Neighbourhood Partnership countries.

This session will look at the flux in EU policies and actions and in the power of the commercial sector to define cultural identity, images and attitudes.

§ BIO: Director of the Institute for Creative and Cultural Entrepreneurship (ICCE) and Deputy Head of the Drama Department at Goldsmiths, University of London.

He originally trained in visual arts and as an art teacher and theatre designer and subsequently designed and toured productions extensively in Eastern Europe and the USA. For the British Council and other agencies he has also taught Arts Management training courses including Arts Marketing, Arts Education, Fundraising, Copyright and Strategic Planning in many parts of the world including, Russia, Ukraine, East Jerusalem, Egypt, Romania, Korea, Philippines, Cyprus, Slovakia, Indonesia, Bulgaria, Belgium, France, Hong Kong, Singapore, Vietnam and India.


| Nataša Urošević, Juraj Dobrila University of Pula, Interdisciplinary Study Programme of Culture and Tourism, Croatia

“European Cultural Diplomacy and Croatian Cultural Policy – Case Study of Pula/Istria”

§ ABSTRACT: Twenty years after the dissolution of Yugoslavia and creation of new national states, Croatia simultaneously reflects its cultural policy and develops European cultural diplomacy. In the context of the EU accession process, the key challenge becomes intercultural communication and creation of new European cultural policies and common identities. The purpose of this paper is to present the primary research conducted in order to collect information for the situation analysis, critical reflection and strategic planning of cultural policies and cultural heritage management in Croatian westernmost region, Istria and its capital, Pula. The main goal of our research was to assess the key stakeholders' perceptions and perspectives of Pula and Istria as cultural tourism destinations and to define the key elements of their cultural identity, which makes our city and region unique and recognizable on the cultural map of Europe, and in the perception of their guests and residents.

Confronting the global trends and preferences of the postmodern tourists with local commitment to sustainable development, we set the hypothesis that cultural tourism best suits destinations which are characterized by the wealth of cultural and natural heritage and multiculturality, but also by the extreme seasonality, standardized and unified mass tourism offer. We used a hybrid methodological strategy, combining quantitative and qualitative methods, a survey and interviews in order to examine 400 tourists, 300 local residents and 15 experts. We have conducted parallel content analysis of monographs and multimedia resources about Pula and Istria. Collected data have shown that the key elements of the destination identity of Pula and Istria are heritage tourism, creative industries, multiculturality and the local way of life. Culture is one of the most important motives for visiting the city and the wider region. To develop competitive products on the base of the distinctive cultural identity, it is necessary to develop cultural policies, point out some special features and to enhance the unique traits of destinations. One of possibilities, which could significantly contribute to the investments in cultural infrastructure and facilities is the candidacy for the European Capital of Culture title.

§ BIO: Nataša was born and raised in Istria, Croatia. She graduated in Economics (from University of Rijeka, Croatia) and in Slavic and Germanic Philology (University of Padua, Italy). After her graduation, she worked as a journalist for Croatian newspaper 'Jutarnji list' and in publishing for 10 years, till 2009. She is currently employed as a research assistant at the University of Pula, Croatia (Interdisciplinary Study Programme of Culture and Tourism). In the academic year 2010/2011 she was also the Study Program Coordinator. She received her PhD in Literary and Cultural Theory from University of Rijeka, Croatia in January 2012. Her research interests are: cultural studies, cultural tourism, cultural identities, European studies and media studies.

| Xiaohan Zhou, Master of Arts in Euroculture, Free University Berlin

“Collective Memories through European Club Competitions: The Formation of a European Identity in the Football World”

§ ABSTRACT: The European integration is mainly based on political and economic collaboration among the member states. Although a collective identity in cultural dimension has also been advocated, it would be wrong to claim the existence of a pan-European nationalism because people from different European countries do not share a common cultural heritage and there is no homogeneous cultural identity. A European identity should be based on common cultural traditions, experiences and interests – this is not the reality in Europe.

The concept of collective memory is often mentioned with regards to the idea of a united Europe. This concept of a collective memory is also used in the football world. If we say economy is the material basis of football, collective memory can be considered the spiritual basis of football. In European football culture, part of the tradition comes from the collective memory, which refers to the history within certain football circles. This is a basic factor explaining the popularity of football competitions. Fans enjoy a game, support one of the two teams and hate the other not only because of the present situation the two teams find themselves in, but also the historical win-loss record and all the stories surrounding past games. This is something, which is very traditional and attractive in each national league but is missing in the European club competitions, because there are not enough chances for the big clubs to face each other regularly according to the existing competition rules. The proposal of some big clubs to create a European Super League is, besides to earn more revenue, to improve this collective memory. Another positive effect of such a super league and of the existing European competitions is the increase of intercultural competence and hence the rise of a European consciousness through fans’ trips to away games which bring people from different cultures and European leagues together.

The paper is aimed to analyse the formation of a European identity in the football world through European club competitions, which develop collective memories and intercultural competence, and to give an overview of the interaction between football and society in the contemporary Europe.

§ BIO: Xiaohan Zhou holds a B.A. in Spanish from the University of International Business and Economics in Beijing, China, and an M.A. in Euroculture from the University of Deusto in San Sebastian, Spain. She wrote both her final theses about European football culture, in Spanish and English respectively. Then she worked as a teacher of Chinese at Lacunza, member school of the International House World Organisation, in San Sebastian, before starting her current studies, History of Arts and Theatre Studies, at the Free University Berlin. During the first year of her studies in Berlin, as a member at AIESEC she was involved, among other events, in the organisation of the international conference ScaLDS 2010 in Finland and worked on spot. Before and during her studies in Berlin, she has been involved in different artistic activities, including, among others, performing in a theatre project and shooting her own short film. She also studied at the Stockholm University as an exchange student.


|| Gaston Melo, PhD, Executive President of Espacio de Vinculacion, A.C. (EVAC) Advisor to the President
of Grupo Televisa

"Networks and Knots in the Ibero-American space: The Youth path"

§ BIO: Gastón Melo Medina has dedicated his professional life to the world of communications. As Producer and Director, he won awards for the movie “Talpa”, adapting Juan Rulfo’s masterpiece, produced documentaries on ethnology, archaeology and scientific investigation. As a Social Engineer, he conceived and produced: “Cumber Tajín”, a cultural Engineering model for the promotion of linkages between high (ethnicities) and low (urban populations) identities; and “Espacio de Vinculación, A.C.” (EVAC), The youth perspective on the global agenda, (http://vinculacion.org) a significant platform of liaison amongst universities and Institutions, both from the Private, public and social sectors, with networks present in more than 20 countries in Ibero-America.

Vice-president of Grupo Televisa, the largest multimedia conglomerate in the Spanish-speaking world, until 2001, he has been ever since, Advisor to President Emilio Azcárraga. Gastón Melo presides over the Administration Council of Comunicación Sistémica. Appointed “Officier de l’Ordre des Arts et des Lettres” by the Government of France in 1998.  PhD from Louis Pasteur University, France (1980).

|| Karsten Paerregaard, Associate Professor, Dr., University of Copenhagen, Denmark

“Migration as Joint Venture Peruvian Migrants and Their Contributions to Development”

§ ABSTRACT: More than two million Peruvians live outside their home country scattered in four continents and dozens of the world’s major cities. Women migrate in even higher numbers than men and migrants come from all social classes and ethnic groups. Peru’s diaspora is therefore very heterogeneous. How do these migrants contribute to the receiving countries and does it affect Peru’s development? This paper tries to answer this question by discussing recent statistical data on Peru’s migrant population with a specific focus on migrant remittances and how gender, class and ethnic relations shape the remittance flow. The paper also offers examples of how Peruvian migrants contribute to development in more unconventional ways such participating in so-called co-development projects, engaging in ethnic entrepreneurship and running for political election in the sending and receiving society. The paper draws on ethnographic data from the United States, Southern Europe, Japan, Argentina and Chile but offers a special focus on Peruvians in Spain.

§ BIO: Over a number of years I have studied rural-urban migration in Peru and in the past decade I have conducted field research among Peruvians in the United States, Spain, Italy, Japan, Argentina and Chile with a focus on migrant networks, entrepreneurship, "illegality", religion, nationality, social differentiation, remittances and migrants' involvement in the development of their home regions. Theoretically, my migration research aims to understand how physical and social mobility are conceived and practiced in a globalized world. More specifically, I explore forms of inequality and domination emerging because of global mobility and examine how this shapes the relationship between migrants' countries of origin and settlement. One of my current research projects title is: “Return to Sender: The Moral Economy of Peru's Migrant Remittances”, and some of the themes I am interested in and working on are “Migration: rural-urban, return migration, transnationality, diaspora, immigration” and “Integration: multiculturalism, networks, ethnic entrepreneurship, faith communities and religious belief”.

|| Thomas Vilarinho, Professional Development Coordinator, Erasmus Mundus Students and Alumni Association (EMA)

“Opportunities and Challenges Erasmus Mundus Opens in Careers”

§ ABSTRACT: Thomas will talk about the opportunities and challenges on the job market from the perspective of a Latin American Erasmus Mundus alumnus. Moreover, as the coordinator of EMA's Professional Development team, he will illustrate how the networking through EMA can help you on your career.

§ BIO: Professional Development Coordinator at the Erasmus Mundus Association and an EMA Steering Committee member. He has been active in EMA since 2009 when he finished his MA in Security and Mobile Computing (NordSecMob). He currently works at the Sintef Research centre in Norway, where he and his colleagues are building a SIM card with an embedded wireless antenna.



|| Natalya Spartakova, Head of the EU Projects Team, ICUNet.AG, Germany

"Intercultural Consulting as Profession"

§ ABSTRACT: So many of us are genuinely interested in other cultures, have gathered great experience working and studying abroad and would like to actually work in the field further exploring the benefits and challenges of intercultural cooperation. Having worked for the past 4 years at ICUnet - a German intercultural consulting company - Natalia Spartakova presents intercultural consulting as a field of possible career development for those “multi-culti” obsessed professionals.

§ BIO: Head of the EU Projects Team at ICUnet.AG in charge of management of the Erasmus Mundus Association and OCEANS Network. Furthermore she is an intercultural consultant responsible for development and implementation of intercultural communication and country-specific training. Born in Russia, she studied International Relations at the University of St. Petersburg and Willian Jewell College, USA. Natalia is an alumna of Erasmus Mundus Master programme “Euroculture” from the universities in the Netherlands and Germany. She has previously also gained intercultural experience while having worked for the Press and Culture Department of the US Consulate General in St. Petersburg.


|| Justin Brown, Co-founder, Unexus.org

“Connecting the Dots: Humanities as the Source of Good Ideas”

§ ABSTRACT: The humanities is an under-appreciated yet increasingly important field of study in an era characterised by the increasing specialisation of knowledge. Knowledge of the humanities provides the context for synthesising information and helps people connect the dots in valuable ways between diverse ideas. A brief history of innovation will be offered before introducing Unexus - a web platform optimised for creativity - as a practical case study.  

§ BIO: Co-founder of Unexus.org, a company providing a web platform organising collective intelligence around creative outcomes. Unexus is a member of the United Kingdom Trade and Investment’s prestigious Global Entrepreneur Programme and collaborates with the European Commission, the Erasmus Mundus Association and the Oceans Network. As co-founder of Unexus, Justin consults, publishes and speaks widely on subjects related to social media, creativity and innovation resulting from his industry experience and doctoral research. More information can be found at the Innovation Conversation (http://blog.unexus.org), Unexus' blog

SESSION 4: Education: Teaching Competencies for Empowerment---

|| Lars Hulgård, Professor, Department of Psychology and Educational Studies, Roskilde University

“Education: Teaching Competencies for Empowerment – towards a People-Centered Approach to Social Innovation”

§ BIO: Professor of social entrepreneurship at Roskilde University, President of EMES European Research Network and Chair of RUCinnovation – Roskilde University’s platform for innovative collaboration between the university, enterprises and organizations.




| Peggy Sue Ewanyshyn, University of Alberta, Canada

“Why Not Digitize? The Cultural Imperative of Indigenous Knowledge”

§ ABSTRACT: This presentation will begin with an exploration of one example of the process of (potential) empowerment through digitization. The focus will be on the findings of a small case study set in a First Nations community in the foothills of the Canadian Rockies.

For the study, community members were interviewed about their perceptions of the transfer of indigenous knowledge, through both traditional avenues and current technology. The study aimed to determine whether the digitization of artifacts (images, maps, stories, etc.) would be an appropriate additional mode of communicating traditional values and beliefs and preserving cultural heritage and indigenous knowledge.

The indirect costs of digitization projects in an indigenous setting in Canada inadvertently came to light through this study. These costs are not necessarily monetary in nature, though financial considerations can hinder the development of digital initiatives. But there are other factors worth considering before determining whether the potential use of a digitization project will benefit a community enough to warrant the hidden costs.

The readiness of the community to participate in future digitization projects was evaluated, and valuable feedback from potential users of a future museum was gathered. In addition to the effects of social issues, politics, and economics, interviewees expressed a fear of exploitation and lack of support as major factors inhibiting their engagement with digital initiatives.

The findings indicate that digital projects are most successful when the impetus for such initiatives arises directly from community stakeholders. Since the study was completed, the community participated actively in a major digitization project, having gained competencies in assessing the value of collaborative digital projects.

The presentation will conclude with examples of current digital initiatives that are responding to these considerations by empowering communities to take control of their cultural heritage and how it is presented online.

§ BIO: Peggy Sue Ewanyshyn graduated from the inaugural class of the Erasmus Mundus International Master in Digital Library Learning (DILL) programme in 2009. She also holds a Master's degree in Library and Information Studies, and bachelor's degrees in English and Art History and in Education. After teaching at a university in China, and secondary schools in the Czech Republic and Canada, she embarked on a new career in libraries. Since that time, she has worked in academic, legal, and public library settings, as well as archives. Peggy Sue currently works at the University of Alberta, in Canada, where she is the Digitization Librarian.

| Luciana Leandro da Silva, Autonomous University of Barcelona, Spain

“Policies of Professors’ Training in the Context of the Transnationalization of Education:  A Comparative Approach”

§ ABSTRACT: The beginning of the XXI century is marked by an intense shift in the global system, pointing to a radical change in the economic paradigm, which no longer focuses on the production of goods but on an intensive use of knowledge.

The advent of "knowledge society" emerges from a conception of education as a factor of competitiveness, largely propagated by international organizations, which emphasize on the role of universities and vocational training in higher education, because knowledge is regarded as an engine for the social and economic development of countries. This central role played by education and training in today's society is decisive for its progress, but brings, at the same time, the risk of approaching education and knowledge as a commodity or service. The transnationalization is supported on this view of education for competitiveness and profit, seen as a commodity that needs a supranational regulatory framework.

In recent years, we have seen how this centrality of higher education and the knowledge society are formed through the efforts to build the European Higher Education Area (EHEA). It is important to emphasize that this project transcends the borders of Europe and influences other processes of integration as, for example, the Educational Sector of Mercosur (SEM).

Protecting the historical specifications of each process, some authors highlight approximations between the goals of the EHEA and the SEM, as the case of recognition of diplomas, mobility, quality assurance and implementation of joint actions in the field of professors’ training. Regarding this issue, there is a major concern about university professors within a European context, because they can materialize the goals established by the Bologna Process.

In this context, in which the trends on both sides of the Atlantic coincide in many features, the main goal of this research is to understand how transnational guidelines, understood as the recommendations of international organizations and the demands for creating common spaces of higher education, influence professors’ training policies at universities in Brazil and Spain.

In order to achieve this goal, we shall conduct a comparative study of some public universities in Sao Paulo and Catalonia. This study is justified by the limited existing scientific production in this field and by the chance to propose improvements to current training policies from an international perspective.

We rely on a qualitative methodology, using three main techniques: documental analysis, focus groups and interviews with officials and professors in different institutions. As regards the treatment of information, we will use the content analysis and the critical analysis of discourses.

Although we are at an early stage in the research, we would like to present and discuss some partial and important results: we identified that both contexts are facing common challenges such as an increasing internationalization and mobility as well as the emergence of innovative programmes especially dedicated to professors’ training within some universities. It shows that we need to advance in the knowledge of innovations on different universities, in order to foster a more collaborative and less competitive process of transnationalization among educative institutions.

§ BIO: Luciana Leandro da Silva, born on 1983 in Sao Paulo, Brazil, studied Pedagogy at the Universidade Estadual de Campinas and a Master Course for Professionals in Training (Erasmus Mundus Master) at the universities Rovira i Virgili (Spain) and Porto (Portugal). She is currently a PhD student at the Universitat Autònoma de Barcelona (UAB).

At the beginning of her academic career she worked in different community projects, including the contact in the “praxis” with the Pedagogy of the Oppressed by Paulo Freire, working as “art-educator” in a settlement of the Landless Workers Movement (MST).

Her interest in the field of “training policies” comes from a critical perspective, where training is viewed like a process, a construction of all actors involved and thus a real change for the emancipation of the people.

As a part of her PhD research, she is now studying the professors’ training policies in different universities of Spain and Brazil, under a comparative perspective, an attempt to connect the recent reforms and innovative changes occurred at the universities in the beginning of the XXI century and their relation to the training policies, advocating the rescue of the critic in this emerging field of continuous training policies for university professors.

| Judita Peterlin, University of Ljubljana, Slovenia

“Empowerment through multiple intelligences in sustainable leadership Development”

§ ABSTRACT: Teaching staff and leadership of higher education institutions (HEIs) are encouraged to adopt progressive teaching approaches to empower the varied abilities, talents and strengths of stakeholders (professors, assistants, students and local community) in order for students to excel in their studies and professional lives. We propose that teaching competencies should be derived from multiple intelligences and developed/practised in multiple ways. Theory of multiple intelligences (Gardner, 1983) has been, despite its significant impact on global education, seldom discussed in higher education (Kezar, 2001) therefore we fill this research gap as it offers a way of empowerment to humanities and enables a new perspective of scientific research in the field of sustainable leadership development of students as authentic leaders (Dimovski, Penger, & Peterlin, 2009) in their field of study and profession. Broadly speaking, the theory of multiple intelligences makes two main arguments (Gardner, 1983): Firstly, we all possess multiple intelligences and secondly, no two human beings possess exactly the same profile of intellectual trajectories. The commitment of individuals' multiple intelligences to contribute to the greater good creates a more complex situation for educators. The empowerment of educators and students needs to be simultaneous and the outcomes of empowering through multiple intelligences become more interactionist, nonlinear, and challenging to predict (Moran, 2009, pp. 372). In this paper multiple intelligences are reviewed and future implications for implementing theory of multiple intelligences into sustainable leadership development of students are presented. Students’ multiple intelligences are of great importance to HEIs and call for in-depth analysis in the form of a case study approach (Yin, 2009). The paper presents the need to develop multiple intelligences of the students at the Faculty of Economics University of Ljubljana (FELU) as a way of empowerment and responding to the globalization, deregulation and new market entry. With the sustainability as one of FELU core values it needs to empower its students for responsible decision making for all stakeholders, therefore we propose that the focus of teaching needs to enable the empowerment through multiple intelligences in sustainable leadership development as a way of teaching “not what to do but how to be” (Mark Slouka, Humanities Perspective webpage, 15. 3. 2012).

§ BIO: Judita was born in Slovenia and graduated from the Faculty of Social Sciences (2005) and Faculty of Economics (2007). She is currently an assistant and PhD student at the Faculty of Economics University of Ljubljana under the mentorship of full professor Vlado Dimovski. Her research interest is knowledge management, organizational learning, multiple intelligences, leadership and sustainability. Together with her mentor professor, Vlado Dimovski, and assistant professor, Sandra Penger, she co-authored a scientific monograph, Authentic leadership in a learning organization.