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    Breastfeeding Support

     HUG Your Baby: Teaching about Infant Behavior to Promote the Initiation and Duration of Breastfeeding 
    Lactation specialists know that educating women about breastfeeding is crucial for supporting its initiation and duration.  Misunderstanding infant's behavior will:
    • cause a woman to worry she does not have enough milk
    • decrease her confidence
    • promote her use of formula
    A mother may notice NON-Feeding behaviors and worry that her baby is not satisfied: "My baby won't wake up to eat," "I can't calm my baby down," and "My baby won't look at me." 
    Therefore, in addition to traditional teaching about lactation, lactation support must include information on reading a baby's body language.
    This Award-Winning Web-Based program uses video and engaging case studies to demonstrate:
    Watch how The HUG kept this mother breastfeeding.
    HUG Your Baby Faculty: Jan Tedder, BSN, FNP, IBCLC, University of North Carolina Department of Family Medicine (Chapel Hill, NC, USA), and HUG Your Baby President.
    Parent Educational Resources:
    Research on HUG Your Baby:
    Excellent research has been completed and is currently underway to confirm that The HUG is a family-friendly, evidence-based and effective way to teach parents about infant behavior.  Click Here for details.
    What Lactation Leadership says about HUG Your Baby: 

     "Using user-friendly analogies, HUG Your Baby takes us to where the baby is coming from, and enables us to better understand and communicate our love and support to our infants. Who could ask for more?"
    ...Dr. Miriam Labbok, The Carolina Breastfeeding Institute, UNC School of Public Health, Chapel Hill, NC, USA