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D.8.4.2) IKEA Worthing


Rumours abounded that IKEA wanted a store on the coast, preferably near Worthing. A quick bit of analysis to determine how the 'catchment' areas of other IKEA stores might be affected. 

(Remember, green indicates a short journey time, red a longer journey time)

Southampton

Lakeside


Tottenham


Wembley



Worthing

Croydon



Reading



Summary

By comparing the journey times for each point on the map, the 'catchment areas' for the stores without Worthing looks like this:


If Worthing is included, it becomes the IKEA store with the shortest journey time for the area shown in red. This doesn't take into account any factors regarding relative store size, etc., but it's fair to say an IKEA in Worthing would suck in people from quite an area. 


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