About me

I am a fifth-year doctoral candidate in behavioral marketing at the Haas School of Business at the University of California, Berkeley.

Coming from a background in social psychology, in much of my work I provide a deeper psychological background to phenomena demonstrated by behavioral decision theorists (e.g., anchoring, volume estimation, framing). In my dissertation, I reevaluate recent work on valence and choice to develop a novel framing effect that facilitates decision making.

Click over to Research for papers, data, and materials. Or just see my CV.