Publications


Business Case

Au, Kevin., Chan, Andrew., Lam, Howard. and Li, Cinty (2014), TSL Jewellery: An Innovator Across Generations, Ivey/CUHK, Ivey Publishing, Feb 24, 2015.
https://www.iveycases.com/ProductView.aspx?id=70536
https://cb.hbsp.harvard.edu/cbmp/product/W15035-PDF-ENG

Articles
Lam, Pong Yuen (2015), From Business to Education, You only have one life. What life do you want to life? Hong Kong Standard, March 31, 2015.

Lau, Kin Nam and Lam, Pong Yuen (2015). O2O: A New Business Model for Hong Kong, Education Post, the South China Morning Post, Jan 14, 2015.
http://www.educationpost.com.hk/resources/mba/150114-mba-expert-o2o-a-new-business-model-for-hong-kong

Lam, Pong Yuen and Chan, Andrew (2015). From the right to the left: Moving ever closer to customer needs, Education Post, the South China Morning Post, March 12, 2015.
http://www.educationpost.com.hk/resources/mba/150311-mba-insights-from-the-right-to-the-left-moving-ever-closer-to-customer-needs

Lam, Pong Yuen (2014). One Product, Two Names, Education Post, the South China Morning Post, Jan 17, 2014.
http://www.educationpost.com.hk/resources/mba/140117-expert-one-product-two-names

Lam, Pong Yuen (2014). One Product, Two Names - Part 2, Education Post, the South China Morning Post, Jan 17, 2014.
http://www.educationpost.com.hk/resources/mba/140117-expert-one-product-two-names-part-2

Chan, O., & Li, T. (2013). Product quality control the key in brand building. China Daily Asia Pacific, March 14, 2013. Retrieved from
http://www.cdroundtable.com/news.php?id=398

Patton, D. (2007, June 14). The just-drinks interview—Howard Lam, Coca-Cola China. just-drinks. Retrieved from http://www.just-drinks.com/interview/the-just-drinks-interview-howard-lam-coca-cola-china_id90588.aspx.

Referred Articles

Lam, P. Y., Chan, A., Gopaoco, H., Oh, K., & So, T. H (2013). Dual branding strategy for a successful new product launch in China, Business Horizons.
https://cb.hbsp.harvard.edu/cbmp/product/BH555-PDF-ENG

Lau, K. N., Lee, K. H., Ho, Y., & Lam, P. Y. (2004). Mining the web for business intelligence: Homepage analysis in the internet era. Journal of Database Marketing and Customer Strategy Management, 12(1), 32–54.

Lau, K.N., & Lam, P. Y. (2002). Economic freedom ranking of 161 countries in year 2000: A minimum disagreement approach. Journal of the Operational Research Society, 53, 664–671.

Lau, K. N., Lee, K. H., Lam, P. Y., & Ho, Y. (2001). Web-site marketing for the travel-and-tourism industry. Cornell Hotel and Restaurant Administration Quarterly, 42(6), 55–62.

Lau, K. N., Lee, K. H., Lam, P. Y., & Ho, Y. (2001). “Web-site Marketing for the Travel-and-Tourism Industry: A Rejoinder to Professor Piccoli”, The Cornell Hotel and Restaurant Administration Quarterly, December 2001.

Conference/workshop presentations

Lam, P. Y., & Chung, Y. H. (2013). Game theoretic cost allocation model to enhance co-operation. Presented at the 35th ISMS Marketing Science Conference, Istanbul.
https://informs.emeetingsonline.com/emeetings/formbuilder/clustersessiondtl.asp?csnno=19049&mmnno=239&ppnno=68233

Lam, P. Y. (2003). Allocating national media cost to local franchisees—a game theoretic decision. Paper accepted for the 7th International Conference 
of the Decision Science Institute, Shanghai, and combined with the 
8th Annual Meeting of the Asia-Pacific Region of the Decision Science ­Institute, Atlanta.

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